Posts Tagged ‘Social Networks’
This is another in the series of joint posts with The Communications Network Buy zithromax online, . It originally appeared on that site.
The communications world has changed tremendously over the past five years. There’s no arguing that. But just how many ways has it changed for those of us in cause communications? Social media, the evolving newspaper industry, zithromax acne vulgaris, “net neutrality” issues, Azithromyacin, personalized technology and mobile devices everywhere are just a few innovations and developments that come to mind.
Fenton Communication's Chief Strategy Officer Lisa Witter has attempted to make sense of it all and delineate the major trends in a presentation titled “The New Normal: 12 Driving Forces in Communications.”
She has delivered this outline recently to groups such as the Skoll World Forum, the Conference Board, buy z pack online, the National Association of Social Work Deans and Directors and the Robert Wood Johnson Foundation, How to get zithromax without a prescription, and most recently she spoke to a large group of communications professionals at a gathering at Philanthropy New York.
While her presentation and its core concepts were developed for purposes unrelated to the Communications Network annual conference, it is quite a nice quirk of timeliness that her 12 Driving Forces are being disseminated just before our annual meeting that starts on Wednesday
Many of these 12 forces, azitromax, plus those on other people’s lists, Z pak antibiotics, will surely be discussed, dissected and debated at the conference.
The 12 Driving Forces Witter talked about had been identified through a scenario planning process lead by former MoveOn.org executive director Eli Pariser that drilled down on the question: “What is the future of media and how should cause communicators be preparing for the challenges and seizing the opportunities they present?” While the ideas she is presenting to audiences across the country come out of a learning process that occurred in Fall 2009, buy azithromycin without prescription, Witter is still refining and reorganizing the main points as the media world continues to see major shifts in short periods of time.
These are the most recent formulations of her 12 Driving Forces:
1, buy zithromax online. Zithromax 1 gram, Mobile: Internet Everywhere
2. Globalized Net
3. Information Overload and Curation
4, z pak diarrhea. Personalization and Filtering
5. Buy zithromax online, Broadcast to Bi/Multi-Directional
6. Zithromax vs amoxicillin, The end of journalism.
7. Fragmentation by Affiliation
8, azithromycin 500 mg. Convergence
9. Micro-Targeting and ROI Advertising
10, buy zithromax online. Zithromycin, Transparency as a Value
11. Feedback is Instant
12. Authenticity/Voice/Uniqueness as a Value
As with many macro-level analyses, z pak for bronchitis, the areas of exploration here are not news to anyone who closely follows communications issues. Z pak chlamydia, Rather, it is the thoughtful explanation of how things are changing and what are the implications for practitioners around each of these driving forces that really has salience. For example, it is not enough to know that consumers are using technological filters more and more to help manage the information coming at them, acne zithromax. Buy zithromax online, You have to know what filters they are using, how they work and how to design your communications to rise to the top. And it’s not enough to know that citizens are expecting greater transparency from all institutions, Azithromycin 1g, but exactly what that means for any foundation or nonprofit is different and requires a process of real soul searching delving into practical implications. Witter’s presentation was a great prompt for my thinking on these topics.
I want to share with you what Witter says all this means for “cause communicators.” I will be keeping these implications in mind as I discuss communications trends with my colleagues in LA later this week. She says that, while good storytelling will continue to be essential, z pak strep throat, how and where those stories are told and how they are passed along will change. She says that to take advantage of the media evolution, 1000 mg zithromax, you’ll need to develop these three new core competencies:
Content: Cause communicators must become their own media by creating original content that moves by being timely, emotion-driven and targeted. Broadcast on multiple media platforms where you can engage audiences directly. Be part of the conversation by sharing and “remixing” content by others.
Calculate: Take advantage of digital metrics and the social web to “listen” online to who’s talking about your issues and how they’re talking about them. Develop campaigns that join these conversations. Take risks, buy azithromycin no prescription, experiment and refine. Nurturing a culture of failure can lead to the best ideas.
Community: The media evolution has made it easier for people with the same passions to connect with each other. Your role is to help them find each other and mobilize a community around your cause. Z pak for strep throat, This means putting your supporters, not your organization, at the center of your communications. Catalyze ideas and encourage others to crowd-source and use their own creativity and networks to spread the word.
This is sage advice that communications professionals should take to heart and use to help their organizations navigate the new landscape. The 12 Driving Forces Witter has identified are important ones that we should all be thinking about as we evolve in our own communications work. It’s rough terrain out there. Better have as accurate a map as possible.
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Zithromax 500mg, The September 2010 meeting of Public Policy Communicators NYC focused on “Communications Integration.” We examined what are some of the best methods and technologies to coordinate communications efforts so that work flow and content for websites, e-newsletters and social media are seamless and but not repetitive. We had thoughtful presentations from systems experts representing Convio, Blackbaud and Network for Good, on streamlining marketing and communications efforts, which was followed by 45 minutes of Q&A that brought forth many great inquiries from PPC attendees.
In preparing for the session, we had asked each of the presenters to cover the same basic territory but from their own perspectives. We asked them to:
- Define the key terms that are often thrown around (i.e. CRM)
- Talk generally about the range of options that are out there for bringing more efficiency and effectiveness to communications efforts (not just “donate now” functions, but online community building, Zithromax for acne, functions that assist in advocacy and guide constituencies to action, ticketing/events management online, etc.)
- Talk about how new technologies and services can help organizations better coordinate their social networking efforts and help save time
- Quickly note the services their companies offer that can help get the job done
First up, Blackbaud’s Brooks Matthews and his colleague Jeff O’Toole.
(Contact Brooks at: 843.343.9442 or email@example.com)
The Blackbuad team emphasized something they called “TrueCRM” v. basic CRM. There are lots of Customer Relationship Management systems out there, buy zithromax 500mg, but TrueCRM is a system like Blackbaud’s that provides real-time data flow between your organization’s website and your CRM system so that there are seamless connections that thread your online information exchanges, email marketing, web content management and web strategy. This kind of “TrueCRM” system should ideally also be woven together with the organization’s utilization of data analytics, fundraising, relationship cultivation, membership development, events management, donor cultivation, advocacy and direct mail, zithromax 500mg.
From Blackbaud’s perspective, Z pak pneumonia, there are 5 Key Components of Effective Communications:
- Integrating online and offline communications systems
- Learning about your supporters’ communications preferences
- Targeting and personalizing all communications
- Reporting on communications outcomes, which is key to determining future strategy
- Diversifying communications methods.
Many organizations have their information in separate silos, Matthews said, and this is a big challenge for them. In talking about the first point, O’Toole showed a screen-shot of a Blackbaud client’s database interface. It showed over a dozen tabs that allowed the user to slice and dice data about an individual’s interactions with the nonprofit. These tabs included: bio, addresses, zpak dosage, salutations/affiliations (etc.), relationships, appeals, notes, Can you buy zithromax over the counter, gifts, attributes, media, actions, honor/memorial, prospect and NetCommunity, z pak bronchitis. As O’Toole talked about a typical communicator’s needs around information integration, he showed how the system allowed the user to see in real-time exactly what kind of information the individual had received, how they had responded to the information (if at all) and how the individual was interacting with the organization through a variety of media.
As Blackbaud proceeded through its presentation, Buy zithromax 1000mg, they showed how their system could be used to personalize messages to targeted audiences and to develop a better understanding of how messages are received. They emphasized the importance of having a system that allows the organization to easily create reports on data flow and constituent response – not just whether or not certain pieces of communications had moved individuals to make donations, but whether or not they had shared information with others or taken other actions that are important to organizations trying to spread their messages beyond their established constituencies. They finished their presentation with a short discussion of how their system could be used to track and utilize information about the organization’s social network viewers on sites like Facebook and YouTube.
Next up, Convio’s Christian Varano.
(Contact Christian at: 570.573.4659 or firstname.lastname@example.org Zithromax 500mg, )
In Convio’s presentation Christian first talked about how most organizations maintain several systems for tracking information, but which aren’t integrated. These include a basic CRM or other donor management database, a direct mail database, a CMS system for managing website information, an email point tool, separate online fundraising tools, a system for managing an online store, an ERP/Finance/GL system, and an events tool. An integrated system, such as one that could be provided by Convio, can tie all of those systems together to help build relationships and drive response rates higher. An integrated communications system recognizes key linkages with fundraising and other functions. It helps the organizations segment by demographics, buy z pack, by issue or by other chosen variables. And this ability to easily manage data is key to crafting and sending communications messages that build relationships.
One Convio slide showed a quote that many nonprofits may have heard on more than one occasion: “I only hear from them when they want money,” said the annoyed donor. Convio’s presentation emphasized that an integrated communications system pulls information from online marketing elements (such as online fundraising, What is z pak used for, advocacy, e-commerce, peer-to-peer networks and special events) as well as offline marketing elements (such as campaigns, traditional fundraising, volunteer management, contact management and events) to form a fuller picture that can be viewed from many angles, zithromax over the counter, as well as from either 1,000 feet up or the microscopic level.
Varano said that most clients come to Convio with a scattered set of existing systems that have grown up as technology evolved, zithromax 500mg. He said Convio strives to create “holistic platform” solutions that help organizations personalize communications and establish ongoing dialogue with constituencies. These platforms also help organizations avoid spamming their audiences, Buy zithromax single dose, which is the frequent result of messages coming out of an organization’s many communications silos.
He finished by noting that Convio’s platforms are based on open technology systems, which is important in a technology environment where the popular modes of communications are always changing. Facebook, Twitter and YouTube may be popular today, he said, but who knows how folks will be communicating in the future and Convio’s open systems will allow for greater flexibility and change in the future, generic zithromax azithromycin 500mg.
Our third presenter was Network for Good’s Rebecca Higman
(Contact Rebecca at: 240.223.2648 or email@example.com)
Rebecca started by noting that Network for Good has a particularly rich understanding of the needs of nonprofits because it is one itself. She then moved to the core of her presentation that emphasized that the point of communications integration is not to play with fancy software, but to bring greater efficiency AND effectiveness to one’s efforts. She said that there are lots of new ways to communicate that some might not even know are options that can be integrated, such as tell-a-friend tools, share links (through social media) and online tools for tracking, Azithromycin 250 mg, reporting, “receipting,” donation pages, email outreach, online events, donor databases and more. All of which can be coordinated with Network for Good systems, z pak online. Zithromax 500mg, NFG has three systems – DonateNow, EmailNow powered by Emma and EventNow powered by givezooks – which can be used together or separately.
From Network for Good's perspective, the bare essentials of an effective communications effort include:
- A well-branded, easy to use website
- The ability to process secure donations
- An email campaign tool that complies with federal anti-spam laws (this was necessity that Higman emphasized as particularly important)
- A website analytics tool
- Great follow-up for online donors and supporters
- Smooth integration of online and offline efforts
- Regular reporting on all communications efforts so you can learn and correct as you go.
She said that it was possible for an organization to cobble all those things together, Azithromycin zithromax, but a system like Network for Good’s makes it very easy and less likely that any of the pieces will fall through the cracks.
Higman moved beyond talking about just the systems, which were not dissimilar to those of the other presenters, to provide several helpful hints for communications and marketing efforts. One that many meeting participants seemed to jot down was this: Donation appeals should go out at a 1:3 ratio. To avoid sounding like you’re always asking for money, your nonprofit should send at least 3 messages providing news, azythromycin, updates and program information for every one email that asks for a donation.
The Network for Good PowerPoint presentation also included “10 Ways to Amp Up Your Website,” “11 Ways to Amp Up Your Donate Page” and “9 Ways to Amp Up your Email Outreach.” She also talked about ways of focusing on “superstars” within your constituencies – the 5 percent or so who are the most engaged and active – to help make your organizations case. Higman gave several examples of how Network for Good’s services can help in that regard, including a brief overview of how it is helping organizations integrate its social network efforts with their other methods of communicating and developing stronger relationships, zithromax 500mg.
The three presenters fielded questions for the next 45 minutes, which yielded rich insights. One question was about whether or not any of the systems allowed users to integrate information from external media databases nonprofits and foundations commonly use such as Cision, Vocus and Burrelles/Luce. Z pak 250 mg, The general consensus from the presenters was that one could download information from those systems and import the information into the organization’s central CRM system, but keeping that information current would be a challenge. And, the nature of communications to media people is generally so different and separate that it didn’t seem to warrant the effort to integrate that information.
Several questions revolved around whether or not organizations subscribing to these integrated systems were expected to ditch all of their existing databases and move all of their information into new systems. The presenters generally agreed that, while having all data under one unified system might be ideal, zythromax, it is quite common for organizations to be attached to certain components of their existing systems, but that the new functionality can often be brought in piece by piece to work with existing systems. Convio’s Varano said, “real integration in one system, that’s the nirvana, Zithromax 500 mg, but it’s not the reality for most organizations.”
A strong attachment to existing systems and a desire to not “waste” resources that had already been spent on them was a strong undercurrent. The presenters emphasized that it need not be an all-or-nothing scenario. Zithromax 500mg, For most organizations, the presenters seemed to agree, integrating donor databases with a high-functioning email program is the absolute barest necessity. If an organization were to embark on a truly comprehensive effort to work with a firm to design an optimally functioning system that integrates all of the functions discussed over the course of the presentations, it would probably take about nine months from beginning to end. There are a lot of questions to be asked over the course of such a project, but in the end, those answers and the process can dramatically sharpen the organization’s communications efforts, buy azithromycin zithromax.
We promised to make the speakers' PowerPoint presentations available online. However, our WordPress-based website won't allow that much data on a page. So, if you would like to view any of the 3 presentation, please email mremaley [at] ppcnyc [dot] org to request a copy, zithromax 500mg. Sorry for the inconvenience.
We usually end our PPC sessions by distributing a short survey on possible topics for future meetings. Since previous surveys indicated a strong interest in the topic of “What Goes Into an Effective Annual Communications Plan?” that will be the topic for our November meeting. I ended the meeting by soliciting recommendations from the group on any potential discussion leaders for that topic. More recommendations are welcome.
We again live-tweeted the session from our official Twitter account: @PPCNYC. If you can’t make it out of the office to the next PPC, follow along via Twitter.
Thanks again to all of our presenters for providing a GPS for this challenging communications integration terrain and to all the great PPC members who came and made the discussion so worthwhile.
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Cephalexin 500 mg capsules, You know we always like to mix it up at PPC-NYC. We're serious about public policy, cephalexin cap 500mg, Cephalexin 250 mg per capsule, but we also keep our eyes and ears trained on pop culture and stay open to learning from all places. A big shout out to PPC member John deBary for alerting me to this insightful post at Church of the Customer blog titled "Loyalty Lessons from Lady Gaga." Any nonprofit or foundation that aims to build constituency support and loyalty ought to take a look at this and think about how to apply to their own situation, cephalexin 500mg cap. Cephalexin 500mg strep throat, The lessons are pretty basic (like giving your "fans" or constituencies a name that makes them feel special, developing shared symbols, ic cephalexin 500 mg, What does cephalexin 500mg treat, and making your members feel like they are part of something bigger than just the organization itself). But as I read the piece, cephalexin 500mg cap, Cephalexin capsules 250 mg, I started thinking more about how I could apply the ideas to the organizations I work with.
And remember PPCers, 500mg cephalexin, Uses for cephalexin 500mg, when it comes to building loyalty and support among members and fans, it's all about the LOVEGAME, uses of cephalexin 500mg. Cephalexin 500 mg uses. Cephalexin 500 mg per capsule. Macrobid for urinary tract infection. Cephalexin 500mg pregnancy. Cephalexin 250 mg per capsule. Apo cephalexin 500mg. Cephalexin 500mg alcohol. Cephalexin 500mg acne. Cephalexin suspension 250.
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Yesterday I participated in a thought-provoking and valuable webinar hosted by the Communications Network and produced by the Nonprofit Technology Network Cephalexin 250 mg capsule, (NTEN), session leaders Holly Ross, Executive Director of NTEN, and Nancy Schwartz, NTEN board member and blogger. Cephalexin 500mg cap lup, Great news for PPC members: Communications Network is making the webinar and the presentation materials associated with it available to everyone. You can get both here, uses for cephalexin 500mg. Levaquin for urinary tract infection, If you want to get a very quick overview of what people were getting out of the webinar, you can also check out what was being said about the session on Twitter by checking out the #comnet tag on Twitter or clicking here, what does cephalexin 500mg treat. Cephalexin 500mg alcohol, A few points that I came away from the discussion:
- While most seem to agree that communications professionals need to get into social media to advance our causes, there is still very little hard evidence about the impact, cephalexin suspension 250. It is such a new area of communications with little research, cephalexin 250 mg capsule. Cephalexin 500mg pregnancy, A Kauffman Foundation initiative cited by the webinar leaders showed that its social media efforts -- as part of a larger communications effort -- produced only 8% of the overall increase in traffic to the initiative's site. Given that we all agree social media work is very time consuming, apo cephalexin 500mg, Uses of cephalexin 500mg, that didn't seem like a lot to me.
- One communications executive said that his organization was spending 2.5 hours a day Twittering, macrobid for urinary tract infection. 500mg cephalexin, That seemed like a lot of time to many on the call, but he clarified that there were 5 staff members each maybe Twittering for half an hour a day, cephalexin 500 mg for sinus infection. Cephalexin 250 mg capsule, I guess that sounds more reasonable. Cephalexin 500mg and alcohol, - It was noted that to build a following on Twitter, you need to do a lot of Re-Tweeting, cephalexin 500mg cap, Cephalexin cap 500mg, at like a ratio of 3 Re-Tweets to every Tweet about your own organization. I'm not sure I agree with that, cephalexin 500mg cap lup, Cephalexin 250 mg per capsule, but it was an interesting point.
- "Buzz is based on Trust." This was a core concept I can get behind, cephalexin 500mg alcohol. Cephalexin 500 mg per capsule, Don't do or say anything in social media that would decrease the trust that your audience has in your organization (i.e. deluging with crap, or repeating yourself a zillion times with self-serving crap), cephalexin 250 mg capsule. Seems basic, cephalexin capsules 250 mg, but does get violated all the time.
Overall, the main idea that I took away from the session was that even those who are the most advanced in social media still have big questions about the best ways to go about it, how much time to invest, most effective strategies, etc. I was about to write that we're all stumbling around in the dark, but given the media under discussion I think a better metaphor is that we're all equally blinded by the light and struggling to gain focus. I think we'll figure it out eventually, but we need to keep experimenting and asking questions.
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The Books of the Times (NYTimes) has a review of a new book from Jaron Lanier titled "You Are Not A Gadget: A Manifesto" Where can i buy cephalexin, that I found insightful, and I think I'm going to pick up the book to read more. In 2006, cephalexin suspension 250, What does cephalexin 500mg treat, Lanier published a controversial essay about “digital Maoism” — about the downside of online collectivism, and the enshrinement by Web 2.0 enthusiasts of the “wisdom of the crowd.” In that piece Lanier argued that design (or ratification) by committee often does not result in the best product, macrobid for urinary tract infection, Cephalexin 500mg uses, and that the new collectivist ethos diminishes the importance and uniqueness of the individual voice, and that the “hive mind” can easily lead to mob rule. According to reviewer Michiko Kakutani:
Now, uses of cephalexin 500mg, Cephalexin capsules 250 mg, in his impassioned new book “You Are Not a Gadget,” Mr, cephalexin 500 mg per capsule. Cephalexin 500mg strep throat, Lanier expands this thesis further, looking at the implications that digital Maoism or “cybernetic totalism” have for our society at large, cephalexin 500mg pregnancy. Cephalexin 500mg acne, Although some of his suggestions for addressing these problems wander into technical thickets the lay reader will find difficult to follow, the bulk of the book is lucid, erythromycin for urinary tract infection, Cephalexin 500mg and alcohol, powerful and persuasive. It is necessary reading for anyone interested in how the Web and the software we use every day are reshaping culture and the marketplace.
The topic that I am most interested in reading into more is his examination of the wisdom of crowds, cephalexin 500mg cap lup. Having spent a lot of time in public engagement circles and trying to develop better forms of online engagement, his questioning of whether or not it is such a hot idea to take the lead from the crowd rather than thoughtful, creative or even deeply unpopular individuals is definitely worth thinking about more:
Decisions made in the formative years of computer networking, for instance, promoted online anonymity, and over the years, as millions upon millions of people began using the Web, Mr, where can i buy cephalexin. Cephalexin 500 mg uses, Lanier says, anonymity has helped enable the dark side of human nature, cephalexin monohydrate 500 mg. Cephalexin 500mg uses, Nasty, anonymous attacks on individuals and institutions have flourished, cephalexin 500mg and alcohol, Levaquin for urinary tract infection, and what Mr. Lanier calls a “culture of sadism” has gone mainstream, ic cephalexin 500 mg. Uses for cephalexin 500mg, In some countries anonymity and mob behavior have resulted in actual witch hunts. Where can i buy cephalexin, “In 2007,” Mr. Lanier reports, “a series of ‘Scarlet Letter’ postings in China incited online throngs to hunt down accused adulterers. In 2008, the focus shifted to Tibet sympathizers.”
Mr. Lanier sensibly notes that the “wisdom of crowds” is a tool that should be used selectively, not glorified for its own sake. Of Wikipedia he writes that “it’s great that we now enjoy a cooperative pop culture concordance” but argues that the site’s ethos ratifies the notion that the individual voice — even the voice of an expert — is eminently dispensable, and “the idea that the collective is closer to the truth.”
I am attracted to this book in part because it is written by a Silicon Valley insider who is deeply questioning some key assumptions about our modern era. It seems to cover a lot of territory that communications professionals should be thinking about. I'll let you know what my own review is later.
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If you are a member of The Communications Network, there is a free webinar coming up that you might want to check out. Comnet is teaming up with the Nonprofit [...]
I am a huge fan of The New York Times and its Sunday Magazine’s annual “Year in Ideas” issue. I look forward to it every year and spend hours reading [...]