Posts Tagged ‘low-cost multi-media’
This is the second in what is to be a series of posts for Communications Network Levaquin 500, , and appeared originally on its site.
One of the great things about today's dynamic communications landscape is that the new technologies provide so many opportunities to take your message directly to audiences without having to get past traditional media gatekeepers. Levaquin 500 mg dosage, Of course there are costs involved, measured in money, cost of levaquin 500 mg, Buy levaquin 500 mg, human resources and other opportunities. Still, levaquin 1000 mg, Levaquin 750 mg uses, if we're willing to explore some of these new distribution methods, we may find that we can successfully reach more -- if not more important -- audiences that can be useful to our organizations and the work we do.
A case in point: more and more foundations and nonprofits are hosting events that are broadcast live on the web. However, levaquin 750 mg dosage, Levaquin 750 mg price, the big question is how successful are they at attracting audiences to these events? Wouldn't it be great if there were a channel that would let people tune in and watch what's on the web? That would enable some organizations to offer live events that could compete with likes of CNN, Fox News and the BBC for viewership.
Well, levaquin 250mg, Buy levaquin without prescription, it turns out there that someone is already on to this idea and is testing a new service called LiveMatrix that appears to have the potential to serve foundations and nonprofits in just that way.
Full details about the service are on the Technology Review blog. Some points worth summarizing here are these:
According to Technology Review, levaquin 500 mg cost, Levaquin 500 mg uses, LiveMatrix…
- …tracks live events on the Web… By providing a listing for the Web that resembles TV timetables, the company hopes to "make the time dimension of the Web searchable, levaquin 250, Levofloxacin 500, " according to cofounder Nova Spivack. The company launched today at TechCrunch Disrupt in New York City, sharing more details of the look and feel of the site, levaquin 500 mg iv. Buy levaquin 500 mg, In the video below (clicking on the Technology Review link above and viewing the video there is highly recommended), Spivack demonstrates LiveMatrix in action, levaquin 50 mg. The company is indexing about 80,000 live events per week to start, and plans to increase that number going forward.
Any organization can start their own channel on the site (similar to YouTube channels, which many nonprofits and foundations now have) and can have their content alongside events hosted by the State Department, NPR and C-SPAN, as well as non-news content producers focused on sports, shopping and other topics.
If you’re wondering how many foundations and nonprofits are actually doing live web events, you’re not alone. No one yet is keeping track of the overall numbers of foundation and nonprofit-sponsored events that are broadcast via the Web, levaquin 500. Levaquin 750 mg iv, But a quick Google search reveals a lot of events live foundation events have taken place recently and several more are scheduled.
For example, levetiracetam 1000 mg, Levaquin 250 mg, the Bill & Melinda Gates Foundation broadcast a speech by the founders last October from Washington, DC, levaquin 500 mg sinus infection, titled “Why We Are Optimists.” The Ewing Marion Kauffman Foundation shared a live panel discussion last February from Kansas City, MO, on “Spurring Business Startups and Innovation in Clean Technology.” The Kaiser Family Foundation has a live web series called “Today’s Topics in Health Disparities.” And last March, the United Nations Foundation broadcast a live memorial service to honor 101 UN personnel who perished in the Haiti earthquake. From the descriptions alone, these events are as interesting, if not more so, than the content of most mainstream news producers. All of these events also have a potentially much larger audience than just those who could be alerted to the event by a press release, a direct email to established audiences or by the old-fashioned AP datebook.
The utility of LiveMatrix for nonprofits and foundations comes down to the site’s demographics and reach. If they can show that they have traction in reaching so-called "influentials," it would seem like a no-brainer to plug into.
Given that the site is in beta, it is really hard to predict the future size and demographics of its future audience and how useful the site might be for nonprofits and foundations hosting live events. It could be the new YouTube, only organized better. Nonprofits and foundations getting into it early could be among the first to establish channels that get traction and a large following. There’s lots of potential there and a foundation that is producing lots of content like Kaiser Health News could really make a big splash with it if it takes off.
Just with any technological innovations, there are lots of questions about how useful this new resource will be. I’m looking forward to updating this post as LiveMatrix moves past its beta stage and begins to market the service broadly..
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This is a shout out to local nonprofit Pathways to Housin 500 mg levaquin, g for giving something really interesting a try. This YouTube video shows how they are using video projections on the street, levaquin 750 mg lawsuit, Levaquin 500 mg iv, coordinated with a text messaging information and donation program to bring in new donors.
Click here to see the video on YouTube: Pathways To Housing Installation
I don't know how much impact it has had on raising awareness and funds, buy levaquin 500 mg, Levaquin 250 mg, but the campaign itself has gotten coverage on NPR, The Huffington Post and The Chronicle of Philanthropy, levaquin 50 mg. Levaquin 750 mg sinus infection, This is a really creative effort. Hats off to the folks at Pathways to Housing for trying something new, buy levaquin without prescription. Levaquin 1000 mg. Levaquin 750 mg price. Levaquin 500 mg dosage. What is levaquin 500 mg prescribed for. Buy cheap levofloxacin. Levaquin 500 mg cost. Levaquin 5. Levaquin 500 mg and alcohol. Levaquin 5 mg. Levaquin 500 mg uses. Levaquin 750 mg iv. Levofloxacin 750. Levaquin tablets 750 mg.
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The January 2010 Cephalexin 250mg capsules, meeting of Public Policy Communicators focused on how to make the most of low-cost multi-media, and a large portion of that discussion focussed on video -- how to create it, but also how to make sure your constituencies actually see it and share it with others. Erythromycin for urinary tract infection, We had many more questions than answers, but the conversation was a great starting point and we learned a lot, ic cephalexin 500 mg. Cephalexin 500mg cap lup, The folks at NTEN know a great deal about this topic and they have a blog posing I want to share with you. The post is titled "Help, levaquin for urinary tract infection. Cephalexin monohydrate 500 mg, I Need Video. (How to Deal with the Question 'Why Aren't We Getting 1,000,000 Views?')" The post, written by Pathfinder International's Jamie-Alexis Fowler, is much more insightful and on-target than the rambling title indicates, cephalexin 250mg capsules. It includes a list of questions you should ask yourself about hosting, cephalexin 500 mg for sinus infection, Cephalexin 500mg and alcohol, audience targeting, resources to invest, cephalexin 500mg strep throat, Cephalexin 500mg uses, etc. It is a pretty quick read and insightful, cephalexin cap 500mg. Erythromycin for urinary tract infection, Also at NTEN, in a separate post, cephalexin monohydrate 500 mg, Cephalexin 500 mg uses, there is a notice about the 4th Annual DoGooder Nonprofit Video Awards. So if you're already producing video, cephalexin cap 500mg, Cephalexin 500mg cap, you might want to check that out, too, cephalexin 250 mg per capsule. Cephalexin 500mg acne. Cephalexin 500mg uses. Cephalexin 500 mg per capsule. Cephalexin capsules 250 mg.
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500 mg cephalexin, The January 2010 meeting of Public Policy Communicators NYC at the Ford Foundation had a great turn-out. As always, we started with half hour of informal networking meet-n-greet, and I was very happy to meet some of the new additions to the group.
The topic of the day was “How to Use Low-Cost Multi-Media to Maximal Effect, Ic cephalexin 500 mg, ” which was chosen by members at the last PPC meeting before we went on hiatus. While many of our meetings rely simply on the experiences of our own members, this time we had an expert (even though she insisted that I not call her that) to help us think through the topic: Susan Herr, cephalexin 500mg strep throat, President of PhilanthroMedia. Cephalexin 500 mg per capsule, Susan started with the core point that thinking about what is “low cost” should take a step back from the costs of relatively inexpensive items like video cameras and video editing software, and look more broadly at the many other cost elements associated with producing good multi-media.
Using the example of her work organizing the “Gorilla Engagement Squad” at The Communications Network annual conference, cephalexin 500 mg uses, she talked about how inexperienced and experienced camerapersons using Flip Cams and Tweeters could use inexpensive technologies in combination to extend the reach of a conference outside those present, Cephalexin 500mg and alcohol, as well as develop relationships among those on-site. But she made clear that the real cost was not the video cameras, etc., but the human resources to plan the video capture strategy, corralling interviewers and interviewees, and putting the pieces together into a compelling story. It takes a lot of time (and someone fairly experienced in pulling it all together), 500 mg cephalexin. This link features some of the participants in that effort talking about how it worked: Gorilla Engagement Squad 2009 http://vimeo.com/8174186
Then she talked about Video Skype and using it to produce “Diavlogs,” which, cephalexin 500mg alcohol, for the uninitiated, Levaquin for urinary tract infection, are essentially synched video of two people doing an interview showing both on-screen (usually from separate remote locations). The point here was that doing interviews and putting them up online is exceptionally easy and a potentially great way to share ideas/information in a conversational format. But just like any other interview – it has to be interesting to the audience! Two people talking is easy to produce, cephalexin 500mg and alcohol, but to get people to watch, Cephalexin capsules 250 mg, there has to be great content, on both the interview and interviewee sides. Here is a link to some examples of diavlogs: Beyond Branding http://vimeo.com/8265230
Next, she explored an example where she herself was a one-person camera crew, uses for cephalexin 500mg, working for the Drum Major Institute for Public Policy, Cephalexin 500mg strep throat, gathering footage for an effort to get Presidential candidates focused on urban issues. As an admittedly only “moderately” experienced camera person and interviewer, but having access to a really well-connected producer and experienced logistical coordinator, she was able to interview 10 mayors of major American cities about the challenges facing urban centers and use that footage to produce a compelling, cephalexin 500mg cap lup, cohesive message, Cephalexin cap 500mg, which was picked up by The Nation, netroots bloggers and many well-trafficked .org sites. The point here was how key a well-connected producer and logistical-coordinator were, not the expense of the technology and other aspects of “video production.”
Finally, cephalexin 500mg pregnancy, she showed a new website that she has created as an example of how easy it is to do man/woman-on-the-street interviews on a Flip Cam, Cephalexin 500 mg for sinus infection, along with Flickr to host picture slide shows. She also talked about the social networking aspect (in this case Facebook) of quickly building an audience when you have simple but compelling content. This is the site (which is based on a $69 template) that she used as an example: http://www.dapperq.com/
As we opened the conversation up to the group, I added a few thoughts of my own. First, I made the point that, cephalexin 500 mg per capsule, while everyone wants to produce a “message” video that is witty and gets people’s attention so much so that it goes VIRAL and everyone is convinced of your point, Cephalexin 500mg cap, there are lots of other possible uses of video.
This is a classic example of a “message” video (we didn’t show it at the meeting because the video didn’t show well on the projection screen): Lost Generation http://www.youtube.com/watch?v=42E2fAWM6rA&feature=player_embedded
But you can do lots of other stuff with videos and other forms of multi-media, like…
--Highlighting organizational programs showing the programs in action. Here’s a great teaser from the Anaheim Ballet that meeting participants loved: Anaheim Ballet http://www.youtube.com/watch?v=y2XmRzaCFFY&feature=player_embedded This is obviously great for arts organizations, cephalexin 500mg acne, but you can do it with panel discussions and other events relevant to policy-related organizations.
--Using multi-media to extend the reach of conferences/panel discussions 500 mg cephalexin, , etc. Cephalexin 500 mg uses, (i.e. Philanthromedia's work on Comnet09, Public Agenda's policy breakfast series online videos, macrobid for urinary tract infection, TED Talks) Here is one example of a Public Agenda video highlighting programming: America\'s Financial Future http://www.youtube.com/watch?v=mapR6TK8_Fo&feature=player_embedded
-- To tell an organization's history (for fundraising purposes)
-- To take on powerful interests, critique leaders in a witty way
This is one that participant Michael Falco of Pro-Media Communications offered: ABA Showdown http://www.youtube.com/user/ABAShowdown It is a great example of “taking it to the streets” and then taking the street online to spread virally. It got a lot of hits.
-- "instructional" : telling people what you want them to do and how to do it, for example: The World Sucks: Help it Suck Less http://www.youtube.com/watch?v=oeAUQslfFP4&feature=player_embedded
-- To recruit volunteers For example: Into Darfur: A Young American\'s Journey http://www.youtube.com/watch?v=_BQcSyG7bOQ&feature=player_embedded
-- To sell a policy direction For example: A New Sound: Green For All http://www.youtube.com/watch?v=NNszFwmSg2Y&feature=player_embedded
The conversation ranged over a lot of territory after that and people talked about their own experiences producing multi-media, including best ways to produce slideshows. Fenton Communications’ Lisa Witter offered that the organization Duarte is amazing at producing such multi-media slide shows and maintains a blog called “Slide:ology” at http://blog.duarte.com/
She also shared this very inexpensive, provocative video called Milking Cancer http://vimeo.com/6675967 It was produced for $5,000 – which included the actors and editor.
It was noted by several participants that every organization should have a YouTube channel by now, but that Vimeo is also quite valuable because of the cleanliness of the presentation.
Lots of folks offered other examples. I apologize that I didn’t catch who offered what. This one is a good example of using lots of forms of media capture and putting it all together on one cohesive piece: MQ2 http://mq2.org/
The conversation ranged across many of the challenges of utilizing multi-media, but several themes kept reoccurring:
1, 500 mg cephalexin. The importance of investing wisely in human resources, and knowing what you can do in-house and what you need to pay an expert for.
2. The ultimate fact that you need to start with interesting content or a compelling story. You can throw lots of stuff up on a website, but if it isn’t witty or emotionally compelling, no one is going to watch it.
3. Dissemination is not to be overlooked. We only touched on this topic, which should perhaps be revisited in a future session. But we did talk about how the first step of getting something to “go viral” (after producing something interesting) is to start with your core audience and creating incentives for them to re-post and share through social networking sites.
I hope these notes are helpful. They capture only a small part of what I learned from my colleagues at the session. Another thing I learned is that I need to have someone dedicated to taking notes at the session. Next time.
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More than a year ago, before we kicked off Public Policy Communicators NYC, I wondered if communications professionals from across the region would break out of their offices to come [...]
My Mom’s husband posted the “Story of Stuff” video to his Facebook wall. I mention this because he isn’t a very active Facebooker, so if he “shares” something on the [...]