Posts Tagged ‘Getting Attention!’
Cephalexin 500mg capsules, PPC-NYC members chose the topic "Measuring the Effectiveness of Communications Efforts" to explore at the next lunch session in March. We're still working on locking down the date and lead-off speaker for that session, cephalexin 500mg uses, Uses for cephalexin 500mg, but we're already keeping our eyes open for resources on the topic.
Nancy Schwartz has written a very good piece on this topic recently on her Getting Attention blog, what does cephalexin 500mg treat. Cephalexin 500 mg uses, While it is a short post and I am sure she would have a lot more to say in person, she gives a very nice overview of the basic information communications professionals should be tracking to get a handle on the success of their efforts, cephalexin 500mg strep throat. Ic cephalexin 500 mg, She says:
Track these outputs: Articles placed, links added, cephalexin 500mg acne, Erythromycin for urinary tract infection, online mentions of your organization, number of requests for public appearances, cephalexin monohydrate 500 mg, Levaquin for urinary tract infection, incoming press calls, etc, erythromycin for urinary tract infection. Ic cephalexin 500 mg, For example, two articles or one letter to the editor a month, 500mg cephalexin, Cephalexin 500mg acne, three incoming press calls or 10% increase in daily unique visitors to your website generated by links on other sites. As always, cephalexin monohydrate 500 mg, Cephalexin 500 mg per capsule, look for trending (steady increases) rather than absolute numbers...I suggest you create a media log to record media relations activities and results. It will assist you in evaluating the contacts/relationships you have with specific media outlets and reporters, cephalexin 250 mg per capsule, Cephalexin 500mg and alcohol, and help you identify concerns with particular outlets/reporters so that you can address them (e.g. always misquoted, cephalexin 500 mg uses, Cephalexin 500mg strep throat, description of organization incorrect, inappropriate language to explain issue, etc.)
Nancy has written extensively over the years on this topic and I hope she will join us at the next PPC meeting.
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In her latest blog posting, Nancy Schwartz of Getting Attention! does a recap of her blog’s five most popular articles over the course of 2009. Smart move on Schwartz’s part, [...]