Posts Tagged ‘Communications Network’
The Algorithm-Industrial-Complex and Me
This blog post originally appeared on the Communications Network website. It is another in our long partnership with the Network. by Michael Remaley, HAMILL REMALEY breakthrough communications & Public Policy Communicators [...]
A Quick Word with Gail Fuller
Public Policy Communicators of NYC’s director Michael Hamill Remaley is working in partnership with the Communications Network to produce an interview series featuring communications professionals from across the nation. The [...]
The Results Are In!
When Bruce Trachtenberg came to me soon after last year’s annual Communications Network conference in LA and asked if I might be interested in executing a national survey of foundation [...]
Foundations Fail at Failing
This post was developed and researched for The Foundation Center’s Glasspockets initiative and appeared originally on its “Transparency Talk” blog. “If you hit the bull’s eye every time, you’ve set the [...]
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Having read the report “ Z pac, Talking to Ourselves. A Critical Look at Annual Reports in Foundation Communications, z pak tri pak, Buy zithromax in canada, ” and helped create its companion discussion site WhyAnnualReports.org, I didn’t really think I would pick up any new insights when I joined in on a webinar covering the same topic, buy zithromax online without prescription. Order azithromycin online, I was sure wrong about that.
In case you missed it, zithromax over the counter, Zithromycin, you can hear and see playback of the Communications Network hosted webinar at: http://bit.ly/gL1u7A
Moderated by the always astute Andy Goodman, the discussion produced several new pieces of quality thinking that helped me crystallize my own opinions about foundation communications, zithromax 200 mg. Buy zithromax no prescription, With dozens of fellow foundation communicators participating in the webinar, there was a considerable amount of diverse thinking about annual reports contributed, where can i buy zithromax without a prescription.
The report’s creators Mark Sedway of Philanthropy Awareness Initiative and Mary Green of Williams Group first presented the core findings and conclusions in the report, which painted a rather unflattering picture of the annual report’s ability to reach engaged citizens, z pac. 250 mg zithromax, Reacting to the research report’s findings, Goodman said, z pak diarrhea, Buy zithromax without prescription, “If a grantee came to a foundation with a plan for a communications project and said, ‘This one piece of outreach is going to do all these things, zithromax 1 gram, Zithromax 500 mg, we’re not going to actually measure whether or not it does them, and we’ve already heard from the people we’re trying to reach out to that they don’t pay attention to it, z pak dosing, How to get zithromax without a prescription, ’ I couldn’t imagine that a foundation would actually fund that project.”
The fulsome discussion that followed had many points of view, including those who are still strong believers in the worth of annual reports and those who are adapting them to the web with more interactive features, buy zithromax online worldwide. Order zithromax online without prescription, I was particularly interested to hear from Charity Perkins of The Duke Endowment who talked about her experience. She had been at the 2008 Communications Network Annual Conference when this topic was discussed and at that time stood up then to say that, buy zithromax 250mg, Z pak 1, regardless of her feelings or any facts on the matter, she believed her foundation would continue to publish an annual report until after the trustees were dead and gone. But, when she brought the information on the questionable efficacy of annual reports back to her foundation in 2008, her trustees actually decided to do something different. Since then, they have been doing a considerably downscaled print report and have created a great annual report micro-site online with imbedded video and a report delivered verbally by the president and board chair. Z pac, It was great to hear that, when foundation leaders were presented with the current thinking on annual reports, at least one foundation made a big change.
Apparently, that foundation wasn’t the only one.
At the end of the call, the webinar leaders presented a screen where participants could register whether or not their foundations planned to produce another annual report. The results:
Would your organization be willing to end production of printed annual reports?
Already Have: 31 %
Yes: 24%
No: 22%
It Depends: 22%
That stands in stark contrast to what people seemed to be thinking just two years ago when a survey of Communications Network members revealed that 90% expected to continue producing annual reports (21% saying they expected to continue producing them but spending less and 69% saying they expected to continue producing them and spending the same), 8% said they expected to produce an annual report in only an online format and just 3% said they did not expect to produce another annual report.
Admittedly, the quick-survey sample from the webinar is not an exact match with the full membership survey sample of 2008. Still, the webinar’s informal poll results seem to match what I’m hearing from my foundation colleagues across the country.
Is the foundation annual report dying a slow death.
Tell your fellow communicators what you think by going to the Share Your Thoughts section at the bottom of the WhyAnnualReports.org home page.
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Buy online zithromax, The November 2010 meeting of Public Policy Communicators NYC was all about how to develop effective communications plans. We set out to examine:
- How to produce realistic, focused communications goals and objectives.
- How to gain clarity and agreement on the specific target audiences and the modes of communication best suited to reaching them.
- How to get REALLY REAL about time allocation with both staff and organizational leadership on trade-offs, Buy cheap zithromax online, opportunism and sticking to a plan.
Edith Asibey – who has been a consultant to many foundations and international nonprofits on this topic, is a board member of our partner The Communications Network and is currently doing just this kind of work on a daily basis at The Atlantic Philanthropies – led our discussion. And, of course, order cheap zithromax online, the PPC members in attendance contributed lots of great thinking about how the concepts we were discussing played out in their work.
Edith began by stating her position that communications planning is a prerequisite for effectiveness. “How do you know if your communications are effective?” she asked. You simply can’t know if you haven’t taken the time to create a real plan against which to measure success. Further, Azitromycin, while large-budget organizations may have the luxury of spending in a way that throws lots of resources onto the wall to see what sticks, those with limited resources face an even greater imperative to plan in ways that directs resources only to the efforts that are most likely to have the greatest impact.
She asked the group to consider two questions: First, how would you rate the quality of your existing plan, buy online zithromax. It became clear that very few in the room considered their plans particularly good, let alone excellent, zithromax 600, and quite a few had no plan at all. Second, Zithromax 250 mg, she asked the group whether or not their organizations actually stick to the plans that they create. The commonalities in the responses showed that many of us are in the same boat – one that leaks.
That second question also produced a line of conversation among participants that became one of the strongest themes of the day: How do you create a plan that is targeted and strategic, but also allows for flexibility and responsiveness to opportunities within the news hole? Some said that you can create a plan that actually allows for that kind of flexibility – one which has a limited number of deliverables but which also has more loosely defined areas where new opportunities will be pursued, generic zithromax 500mg. Buy online zithromax, Others said you simply had to live with knowing that you will never fulfill your plan in its entirety. “If you stick to a plan exactly, then you probably won’t really be that successful, Buy zithromax uk, ” one person asserted. Edith said that planning for flexibility can actually help deal with unpredictability and challenges by defining priority areas, so that those opportunities that fall outside the priorities don’t become distractions. But, she said, z pak for sinus infection, sticking to the plan and pursuing other opportunities will always be a balancing act.
Steering the conversation toward specific ways of making more productive communications plans, Zithromax no prescription, Edith presented an example from a media campaign she led in Paraguay several years ago. She talked about the ambitions of the campaign and showed the goal statement that the campaign organizers had developed in the planning process: “Raise awareness of the Paraguayan population about the major environmental problems facing the country: deforestation, soil degradation, water pollution, z pak uses, loss of biodiversity.”
To many of us in the room, it seemed like a decent goal. Edith said that, Buy zithromax capsules, in fact, this was an example of a “monster goal,” one so broad and ill-defined that it could not adequately focus the work or lead to any understanding of how well one had moved toward achieving the goal. Several people in the room commiserated, saying that they had all seen communications plans that sought to “raise awareness” among a general population, buy zithromax without prescription, among “media,” “thought leaders, Z pak dosage, ” “within the community” or other hugely general audiences that provided little guidance in how to really target and reach key people within those populations.
In developing more meaningful goals that drive good plans, it is essential to gain clarity and SPECIFICITY about:
- Goals (these are the ways in which you want the world to be different within 3, 5 or 10 years, and which your communications efforts will have contributed to making happen)
- Objectives (while we did not cover it in detail during the meeting, I would like to include here an excerpt from Asibey’s “Are We There Yet?”: Objectives are different from goals: they are more specific and have a shorter time frame, typically one to two years, buy online zithromax. Think of objectives as a series of benchmarks on the way to your goal. Most likely, you will have a few intermediate objectives that will progressively lead to your goal, zithromax tri pak dosing. A good objective should be SMART: Specific, Measurable, Zpak antibiotic, Attainable, Result-focused and Time-specific.
- Audiences
- Messages
- Messengers
- Tactics
- Measurements
The process of gaining clarity and specificity about these elements will lead organically to an effective and focused communications plan. In fact, Edith said, z pak dose, specifying audiences is the only way to create good strategy. Buy online zithromax, In the Paraguay example, she suggested, as an alternative to working with such a broad goal, to instead create a series of concrete, incremental objectives that would anchor a much better communications plan. As an example, she suggested an objective that looks like this: “Secure support of 30 mayors in the most affected provinces to protect water sources.” This objective not only focused on mayors—a well defined target audience – but also honed in on the environmental element that had the greatest potential impact on the whole system.
This led to a discussion of one of the other major themes of the day: the often delicate relationship of communications to “program.” Clearly, Azithromycin zithromax online, when communications become central to the organizational discussion about how to achieve goals, some tensions arise about the right mix of communications efforts that are integrating “program objectives” and efforts aimed at heightening general awareness of the organization, improving its reputation. Some in the group expressed some anxiety about asserting themselves too strongly into the work of “program,” and said that their charge within the organization was to stick with media relations aimed at improving general awareness of the organization. Others embraced the idea of stepping back from the frequent task of trying to place OpEds from the President of their organization and helping the organization think through how communications could really help achieve program goals, zithromax azithromycin 500mg.
Asibey noted that the ability to play the role of internal consultant on how communications can produce program results may depend on how long you’ve been at the organization and how much trust has been established. She said it helps to sit down with program folks and really understand what they want to accomplish and learn more about their target audiences so that you can figure out how communications can help reach them. Those discussions with program people will also help flesh out the messages and messengers that will resonate with target audiences. Buy zithromax online no prescription, She said that, if your plan includes audiences described simply as “policy makers,” “funders” or “the media,” it is not specific enough. She cited an example of an organization she worked with that, what is z pak, instead of laying out categories of people they wanted to reach, went through an extensive process that resulted in exactly 450 named individuals that they wanted to influence. Once they identified those exact individuals who they believed could advance their objectives, they developed messages and modes of communications tailored to how those individuals receive information.
The remainder of the discussion ranged over participants’ experiences trying to force greater specificity to how the imperative to focus on core audiences squares with the new pressures many of us are feeling to spend more of our time and resources on social media, the effects of which seem to be diffuse at best, buy online zithromax.
Edith conceded that even good planning won’t solve all of these challenges, still “Specificity is very satisfying!”
Many in the group expressed a desire to talk more about this subject and delve more deeply into the planning process, which lead to a discussion of planning resources. One attendee said that PPC-NYC member Nancy Schwartz, who runs the Getting Attention! blog, is a great resource and an effective consultant helping communicators develop good communications plans.
Other PPC-NYC members who do consulting in this area include:
Douglas Gould, Douglas Gould & Co.
Rochelle Lefkowitz, Pro-Media Communications
Amy Sutnick Plotch, Amy Sutnick Plotch Consulting
Michael Remaley, HAMILL REMALEY breakthrough communications
Farra Trompeter, Big Duck Communications
Lisa Witter, Fenton Communications
Asibey’s communications evaluation report “Are We There Yet?” also provides great insights into communications planning and how to go about it. Those seeking communications planning literature should also check out the Knowledge section of The Communications Network’s website at: http://comnetwork.org/knowledge_research.
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Zithromax buy online, Are you a communications pro at a foundation that produces annual reports? Are you someone who receives annual reports and thinks they are either a huge waste of philanthropic resources or a valuable window into philanthropic organizations’ operations. Zithromax 200 mg, At 2 pm ET (11 am PT), Thursday, azithromycin 1000 mg, Zithromax and acne, December 2, 2010, 1 gram zithromax, 1g zithromax, the Communications Network is holding a no-holds barred online conversation about why foundations continue to publish annual reports, whether they really are a strategic investment in time and effort, buy z pak, Z pak cost, or if there is a better way. Because of the importance of the topic, the Network is making a limited number of spaces available to non-members for this webinar on a first-come, azithromycin tablets 500mg, Azithromycin tablets, first-served basis. Email Bruce Trachtenberg for details, where can i buy zithromax without a prescription. Zithromax online no prescription, The occasion for the conversation is the release of "Talking to Ourselves. A Critical Look At Annual Reports in Foundation Communications" and a companion dialogue site, z pak directions, 250 mg zithromax, WhyAnnualReports.org. (Full disclosure: the site was created by HAMILL REMALEY breakthrough communications, which is headed by PPC’s director.)
A co-production of the Philanthropy Awareness Initiative, z pak antibiotic, Order azithromycin online, the Williams Group, and the Communications Network, zithromax 200 mg 5 ml, Over the counter zithromax, the report and website were inspired by a spirited 2008 Communications Network conference session that explored the value of foundation annual reports.
We want to grow the dialogue about the worth of annual reports.
The featured webinar leaders are:
- Mark Sedway, project director of the Philanthropy Awareness Initiative
- Mary Green of the Williams Group
- Andy Goodman, the storytelling guru who will act as moderator
The phone lines will be open so you can say what's on your mind, zithromax buy online.
To get a jump start on the conversation, zithromax acne, Z pak and pregnancy, click here to read "Talking to Ourselves?" online in magazine format or here to download a pdf.
To see what advance reviewers had to say about the report and annual reports, visit WhyAnnualReports.org, zithromax tri pak. The site creators also hope you'll add your own comments between now and December 2. And those of you who do, we hope you'll take part in the webinar and be prepared to say more.
To register for the webinar, email brucet@comnetwork.org.
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The communications world has changed tremendously over the past five years. There’s no arguing that. But just how many ways has it changed for those of us in cause communications? Social media, the evolving newspaper industry, zithromax acne vulgaris, “net neutrality” issues, Azithromyacin, personalized technology and mobile devices everywhere are just a few innovations and developments that come to mind.
Fenton Communication's Chief Strategy Officer Lisa Witter has attempted to make sense of it all and delineate the major trends in a presentation titled “The New Normal: 12 Driving Forces in Communications.”
She has delivered this outline recently to groups such as the Skoll World Forum, the Conference Board, buy z pack online, the National Association of Social Work Deans and Directors and the Robert Wood Johnson Foundation, How to get zithromax without a prescription, and most recently she spoke to a large group of communications professionals at a gathering at Philanthropy New York.
While her presentation and its core concepts were developed for purposes unrelated to the Communications Network annual conference, it is quite a nice quirk of timeliness that her 12 Driving Forces are being disseminated just before our annual meeting that starts on Wednesday
Many of these 12 forces, azitromax, plus those on other people’s lists, Z pak antibiotics, will surely be discussed, dissected and debated at the conference.
The 12 Driving Forces Witter talked about had been identified through a scenario planning process lead by former MoveOn.org executive director Eli Pariser that drilled down on the question: “What is the future of media and how should cause communicators be preparing for the challenges and seizing the opportunities they present?” While the ideas she is presenting to audiences across the country come out of a learning process that occurred in Fall 2009, buy azithromycin without prescription, Witter is still refining and reorganizing the main points as the media world continues to see major shifts in short periods of time.
These are the most recent formulations of her 12 Driving Forces:
1, buy zithromax online. Zithromax 1 gram, Mobile: Internet Everywhere
2. Globalized Net
3. Information Overload and Curation
4, z pak diarrhea. Personalization and Filtering
5. Buy zithromax online, Broadcast to Bi/Multi-Directional
6. Zithromax vs amoxicillin, The end of journalism.
7. Fragmentation by Affiliation
8, azithromycin 500 mg. Convergence
9. Micro-Targeting and ROI Advertising
10, buy zithromax online. Zithromycin, Transparency as a Value
11. Feedback is Instant
12. Authenticity/Voice/Uniqueness as a Value
As with many macro-level analyses, z pak for bronchitis, the areas of exploration here are not news to anyone who closely follows communications issues. Z pak chlamydia, Rather, it is the thoughtful explanation of how things are changing and what are the implications for practitioners around each of these driving forces that really has salience. For example, it is not enough to know that consumers are using technological filters more and more to help manage the information coming at them, acne zithromax. Buy zithromax online, You have to know what filters they are using, how they work and how to design your communications to rise to the top. And it’s not enough to know that citizens are expecting greater transparency from all institutions, Azithromycin 1g, but exactly what that means for any foundation or nonprofit is different and requires a process of real soul searching delving into practical implications. Witter’s presentation was a great prompt for my thinking on these topics.
I want to share with you what Witter says all this means for “cause communicators.” I will be keeping these implications in mind as I discuss communications trends with my colleagues in LA later this week. She says that, while good storytelling will continue to be essential, z pak strep throat, how and where those stories are told and how they are passed along will change. She says that to take advantage of the media evolution, 1000 mg zithromax, you’ll need to develop these three new core competencies:
Content: Cause communicators must become their own media by creating original content that moves by being timely, emotion-driven and targeted. Broadcast on multiple media platforms where you can engage audiences directly. Be part of the conversation by sharing and “remixing” content by others.
Calculate: Take advantage of digital metrics and the social web to “listen” online to who’s talking about your issues and how they’re talking about them. Develop campaigns that join these conversations. Take risks, buy azithromycin no prescription, experiment and refine. Nurturing a culture of failure can lead to the best ideas.
Community: The media evolution has made it easier for people with the same passions to connect with each other. Your role is to help them find each other and mobilize a community around your cause. Z pak for strep throat, This means putting your supporters, not your organization, at the center of your communications. Catalyze ideas and encourage others to crowd-source and use their own creativity and networks to spread the word.
This is sage advice that communications professionals should take to heart and use to help their organizations navigate the new landscape. The 12 Driving Forces Witter has identified are important ones that we should all be thinking about as we evolve in our own communications work. It’s rough terrain out there. Better have as accurate a map as possible.
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Buy cheap zithromax, This is another in the series of joint posts with The Communications Network. It originally appeared on the Communications Network site.
Several prominent foundations, to their great credit, azithromicin, are doing a good job of fostering public dialogue on how to support community journalism and international reporting. But a related concern has, Buy generic zithromax online, at least to my understanding, gone largely unacknowledged. That is, the uncertain future of independent documentary photography. But interestingly, documentary photographers are coming to the aid of foundations and nonprofits, buy z pak online.
“Documentary photography does face many great challenges because the media industry, which is changing so quickly, Buy zithromax z-pak, is not adequately supporting this important work,” The Magnum Foundation’s President Susan Meiselas told me. As a leading photographer for nearly 40 years whose work has appeared on the front page of The New York Times, has been exhibited on the walls of The Whitney Museum of Art and was honored with a MacArthur Fellowship, Meiselas speaks with authority, buy generic zithromax.
“Even though photographers are accustomed to flexible work arrangements and producing work that they must convince outlets to distribute, the fundamental changes occurring in the media world are choking off funds for the development of documentary photography projects. That’s why we created the Emergency Fund,” Meiselas says, buy cheap zithromax. “We are attempting to take up the challenge of creating a new economic model to support work that focuses on critical issues.”
Media organizations are cutting back and supporting far fewer photographers in projects where they go into the field and produce the images that powerfully illustrate the humanity, the messiness, Purchase azithromycin online, and the beauty of our world. Meiselas says that independent documentary photographers play a very special role, approaching social issues with an open mind and not trying to produce images that support specific foregone conclusions about the nature of an issue. But the fact that they are not tethered to organizations leaves them unsupported. Which is where the Magnum Foundation comes in.
The Magnum Foundation is working with social purpose organizations through its BE SEEN initiative to pair them with exceptional documentary photographers to tell their own stories through images. For example, z pak dosing, in 2009, the Woodcock Foundation provided support for Ashoka, Azithromycin no prescription, one of its grantees, to collaborate with photographers to begin documenting the projects of Ashoka Fellows through the use of photography, video and multimedia. The plan is for their work will be showcased in “an exploratory web landscape populated with stories about individuals overcoming obstacles to improve their own lives and communities, inspired by the social entrepreneurs whose insights were a catalyst for social change.” The Woodcock Foundation’s support of the pilot produced two exceptionally engaging examples of multimedia storytelling, zpak antibiotic, and Ashoka is currently seeking funding to complete the vision of documenting the work of 30 Fellows.
The Magnum Foundation has a particularly impressive history of working with human rights organizations. Meiselas’s own 30-year history of working with Human Rights Watch has included a series titled “In Silence: Maternal Mortality in India.” It is an arresting example of how stories can be told powerfully with strong documentary photography (the multi-media for the project was produced by Magnum in Motion Buy cheap zithromax, , which assembles visual narratives for online and offline platforms, including screenings in museums, festivals, and workshops.). Buy z pak online, The Foundation’s BE SEEN initiative additionally provides personalized service and advice on how organizations can optimize their visual communications efforts.
The Magnum Foundation has a brochure that makes a strong case that “powerful images can open minds.” I asked Meiselas about the nature of documentary photography as it relates to the proliferation of photographic images that come from the cell phones of average citizens in African villages, the streets of Tehran and the hills of West Virginia, and which are being used by media outlets to show the “reality” of conditions on the ground, azithromycin without prescription.
“Images abound, surely. Buy z pack online, There are tons of images being uploaded every day and they are hard to perhaps distinguish at times, especially when they are so decontextualized… it’s sort of like noise, cacophonous noise with no clarity,” she said, z pak chlamydia. “But documentary photography can produce a coherent story, a narrative structure with a progression of images that evokes deeper meaning, buy cheap zithromax. I very much welcome the accessibility of digital democracy and love that citizens are able to photograph their own experiences, but I think that professional documentary photography has an important role to play in modeling narrative story telling through visual images.”
The Magnum Foundation is closely associated with Magnum Photos, Z pak and pregnancy, the collective of independent photographers founded sixty years ago by such luminaries as Henri Cartier-Bresson. One of the priorities of the foundation is to make the extraordinary and growing archives of Magnum Photos more accessible to foundations, nonprofits and other social purpose organizations.
Meiselas and I talked at length about how BE SEEN differs from the growing number of stock photo services available on the internet. “BE SEEN is not a ‘click & buy’ process, zithromax 1g, we actually want to talk to you and find out what you are trying to accomplish, think about what kinds of images are available in the archive and work with you to find the right images.” And, Azithromycin 1000 mg, while service is one of the important differences, anyone can browse the Magnum Photos archives online unassisted.
Having used many of the stock photography services in my work as a director of communications, I was very curious to see the difference for myself. As an experiment, z pak pneumonia, I did a search on “religion” at Magnum Photos and then at iStockphoto.com. Buy cheap zithromax, The resulting images told me everything I needed to know and definitely supported Meiselas’s case.
The stock photos are staged and clichéd. They are Anglo-centric and explore very little of the unknown. The Magnum Photos, 250 mg zithromax, on the other hand, are visually stunning. They have texture and extraordinary vibrance. The variety of subject matter that came up on my Magnum search was vast and fascinating. Each image seemed to tell a singular story that might lead to other related images that would tell a fuller story, and they made me want to learn more about the subjects in the photos, azithromycin zithromax.
Magnum Foundation has attracted supporters like Open Society Institute and The Atlantic Philanthropies, but still, Buy zithromax uk, there are many who are not yet aware of the state of independent documentary photography or what this kind of photography can accomplish for social purpose organizations. Meiselas’s metaphor of “noise” versus “clarity” got me thinking about a parallel with foundation support for public radio. It seems to me that Magnum is to stock photography what National Public Radio is to talk radio. Magnum and NPR both strive to demonstrate that investing in excellence produces insights and discoveries that commercial sources rarely do.
One of the Magnum Foundation’s most immediate objectives is simply to have more foundations and nonprofits know that the work of its photographers is available. So check out the Magnum Photos archive. And think about whether or not pairing with a documentary photographer through Magnum Foundation might be a productive way of developing images that powerfully tell your organization’s story.
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