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The March 2011 meeting of Public Policy Communicators NYC focused on Website Impact Without Redesign – What are some of the most important functional elements you need to have on [...]
With all the tough Winter weather we’ve had, I hope the next meeting of Public Policy Communicators NYC scheduled for Wednesday, March 24 will find us enjoying a sunny and [...]
Buy online zithromax, The November 2010 meeting of Public Policy Communicators NYC was all about how to develop effective communications plans. We set out to examine:
- How to produce realistic, focused communications goals and objectives.
- How to gain clarity and agreement on the specific target audiences and the modes of communication best suited to reaching them.
- How to get REALLY REAL about time allocation with both staff and organizational leadership on trade-offs, Buy cheap zithromax online, opportunism and sticking to a plan.
Edith Asibey – who has been a consultant to many foundations and international nonprofits on this topic, is a board member of our partner The Communications Network and is currently doing just this kind of work on a daily basis at The Atlantic Philanthropies – led our discussion. And, of course, order cheap zithromax online, the PPC members in attendance contributed lots of great thinking about how the concepts we were discussing played out in their work.
Edith began by stating her position that communications planning is a prerequisite for effectiveness. “How do you know if your communications are effective?” she asked. You simply can’t know if you haven’t taken the time to create a real plan against which to measure success. Further, Azitromycin, while large-budget organizations may have the luxury of spending in a way that throws lots of resources onto the wall to see what sticks, those with limited resources face an even greater imperative to plan in ways that directs resources only to the efforts that are most likely to have the greatest impact.
She asked the group to consider two questions: First, how would you rate the quality of your existing plan, buy online zithromax. It became clear that very few in the room considered their plans particularly good, let alone excellent, zithromax 600, and quite a few had no plan at all. Second, Zithromax 250 mg, she asked the group whether or not their organizations actually stick to the plans that they create. The commonalities in the responses showed that many of us are in the same boat – one that leaks.
That second question also produced a line of conversation among participants that became one of the strongest themes of the day: How do you create a plan that is targeted and strategic, but also allows for flexibility and responsiveness to opportunities within the news hole? Some said that you can create a plan that actually allows for that kind of flexibility – one which has a limited number of deliverables but which also has more loosely defined areas where new opportunities will be pursued, generic zithromax 500mg. Buy online zithromax, Others said you simply had to live with knowing that you will never fulfill your plan in its entirety. “If you stick to a plan exactly, then you probably won’t really be that successful, Buy zithromax uk, ” one person asserted. Edith said that planning for flexibility can actually help deal with unpredictability and challenges by defining priority areas, so that those opportunities that fall outside the priorities don’t become distractions. But, she said, z pak for sinus infection, sticking to the plan and pursuing other opportunities will always be a balancing act.
Steering the conversation toward specific ways of making more productive communications plans, Zithromax no prescription, Edith presented an example from a media campaign she led in Paraguay several years ago. She talked about the ambitions of the campaign and showed the goal statement that the campaign organizers had developed in the planning process: “Raise awareness of the Paraguayan population about the major environmental problems facing the country: deforestation, soil degradation, water pollution, z pak uses, loss of biodiversity.”
To many of us in the room, it seemed like a decent goal. Edith said that, Buy zithromax capsules, in fact, this was an example of a “monster goal,” one so broad and ill-defined that it could not adequately focus the work or lead to any understanding of how well one had moved toward achieving the goal. Several people in the room commiserated, saying that they had all seen communications plans that sought to “raise awareness” among a general population, buy zithromax without prescription, among “media,” “thought leaders, Z pak dosage, ” “within the community” or other hugely general audiences that provided little guidance in how to really target and reach key people within those populations.
In developing more meaningful goals that drive good plans, it is essential to gain clarity and SPECIFICITY about:
- Goals (these are the ways in which you want the world to be different within 3, 5 or 10 years, and which your communications efforts will have contributed to making happen)
- Objectives (while we did not cover it in detail during the meeting, I would like to include here an excerpt from Asibey’s “Are We There Yet?”: Objectives are different from goals: they are more specific and have a shorter time frame, typically one to two years, buy online zithromax. Think of objectives as a series of benchmarks on the way to your goal. Most likely, you will have a few intermediate objectives that will progressively lead to your goal, zithromax tri pak dosing. A good objective should be SMART: Specific, Measurable, Zpak antibiotic, Attainable, Result-focused and Time-specific.
The process of gaining clarity and specificity about these elements will lead organically to an effective and focused communications plan. In fact, Edith said, z pak dose, specifying audiences is the only way to create good strategy. Buy online zithromax, In the Paraguay example, she suggested, as an alternative to working with such a broad goal, to instead create a series of concrete, incremental objectives that would anchor a much better communications plan. As an example, she suggested an objective that looks like this: “Secure support of 30 mayors in the most affected provinces to protect water sources.” This objective not only focused on mayors—a well defined target audience – but also honed in on the environmental element that had the greatest potential impact on the whole system.
This led to a discussion of one of the other major themes of the day: the often delicate relationship of communications to “program.” Clearly, Azithromycin zithromax online, when communications become central to the organizational discussion about how to achieve goals, some tensions arise about the right mix of communications efforts that are integrating “program objectives” and efforts aimed at heightening general awareness of the organization, improving its reputation. Some in the group expressed some anxiety about asserting themselves too strongly into the work of “program,” and said that their charge within the organization was to stick with media relations aimed at improving general awareness of the organization. Others embraced the idea of stepping back from the frequent task of trying to place OpEds from the President of their organization and helping the organization think through how communications could really help achieve program goals, zithromax azithromycin 500mg.
Asibey noted that the ability to play the role of internal consultant on how communications can produce program results may depend on how long you’ve been at the organization and how much trust has been established. She said it helps to sit down with program folks and really understand what they want to accomplish and learn more about their target audiences so that you can figure out how communications can help reach them. Those discussions with program people will also help flesh out the messages and messengers that will resonate with target audiences. Buy zithromax online no prescription, She said that, if your plan includes audiences described simply as “policy makers,” “funders” or “the media,” it is not specific enough. She cited an example of an organization she worked with that, what is z pak, instead of laying out categories of people they wanted to reach, went through an extensive process that resulted in exactly 450 named individuals that they wanted to influence. Once they identified those exact individuals who they believed could advance their objectives, they developed messages and modes of communications tailored to how those individuals receive information.
The remainder of the discussion ranged over participants’ experiences trying to force greater specificity to how the imperative to focus on core audiences squares with the new pressures many of us are feeling to spend more of our time and resources on social media, the effects of which seem to be diffuse at best, buy online zithromax.
Edith conceded that even good planning won’t solve all of these challenges, still “Specificity is very satisfying!”
Many in the group expressed a desire to talk more about this subject and delve more deeply into the planning process, which lead to a discussion of planning resources. One attendee said that PPC-NYC member Nancy Schwartz, who runs the Getting Attention! blog, is a great resource and an effective consultant helping communicators develop good communications plans.
Other PPC-NYC members who do consulting in this area include:
Douglas Gould, Douglas Gould & Co.
Rochelle Lefkowitz, Pro-Media Communications
Amy Sutnick Plotch, Amy Sutnick Plotch Consulting
Michael Remaley, HAMILL REMALEY breakthrough communications
Farra Trompeter, Big Duck Communications
Lisa Witter, Fenton Communications
Asibey’s communications evaluation report “Are We There Yet?” also provides great insights into communications planning and how to go about it. Those seeking communications planning literature should also check out the Knowledge section of The Communications Network’s website at: http://comnetwork.org/knowledge_research.
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Buy cheap zithromax, This is another in the series of joint posts with The Communications Network. It originally appeared on the Communications Network site.
Several prominent foundations, to their great credit, azithromicin, are doing a good job of fostering public dialogue on how to support community journalism and international reporting. But a related concern has, Buy generic zithromax online, at least to my understanding, gone largely unacknowledged. That is, the uncertain future of independent documentary photography. But interestingly, documentary photographers are coming to the aid of foundations and nonprofits, buy z pak online.
“Documentary photography does face many great challenges because the media industry, which is changing so quickly, Buy zithromax z-pak, is not adequately supporting this important work,” The Magnum Foundation’s President Susan Meiselas told me. As a leading photographer for nearly 40 years whose work has appeared on the front page of The New York Times, has been exhibited on the walls of The Whitney Museum of Art and was honored with a MacArthur Fellowship, Meiselas speaks with authority, buy generic zithromax.
“Even though photographers are accustomed to flexible work arrangements and producing work that they must convince outlets to distribute, the fundamental changes occurring in the media world are choking off funds for the development of documentary photography projects. That’s why we created the Emergency Fund,” Meiselas says, buy cheap zithromax. “We are attempting to take up the challenge of creating a new economic model to support work that focuses on critical issues.”
Media organizations are cutting back and supporting far fewer photographers in projects where they go into the field and produce the images that powerfully illustrate the humanity, the messiness, Purchase azithromycin online, and the beauty of our world. Meiselas says that independent documentary photographers play a very special role, approaching social issues with an open mind and not trying to produce images that support specific foregone conclusions about the nature of an issue. But the fact that they are not tethered to organizations leaves them unsupported. Which is where the Magnum Foundation comes in.
The Magnum Foundation is working with social purpose organizations through its BE SEEN initiative to pair them with exceptional documentary photographers to tell their own stories through images. For example, z pak dosing, in 2009, the Woodcock Foundation provided support for Ashoka, Azithromycin no prescription, one of its grantees, to collaborate with photographers to begin documenting the projects of Ashoka Fellows through the use of photography, video and multimedia. The plan is for their work will be showcased in “an exploratory web landscape populated with stories about individuals overcoming obstacles to improve their own lives and communities, inspired by the social entrepreneurs whose insights were a catalyst for social change.” The Woodcock Foundation’s support of the pilot produced two exceptionally engaging examples of multimedia storytelling, zpak antibiotic, and Ashoka is currently seeking funding to complete the vision of documenting the work of 30 Fellows.
The Magnum Foundation has a particularly impressive history of working with human rights organizations. Meiselas’s own 30-year history of working with Human Rights Watch has included a series titled “In Silence: Maternal Mortality in India.” It is an arresting example of how stories can be told powerfully with strong documentary photography (the multi-media for the project was produced by Magnum in Motion Buy cheap zithromax, , which assembles visual narratives for online and offline platforms, including screenings in museums, festivals, and workshops.). Buy z pak online, The Foundation’s BE SEEN initiative additionally provides personalized service and advice on how organizations can optimize their visual communications efforts.
The Magnum Foundation has a brochure that makes a strong case that “powerful images can open minds.” I asked Meiselas about the nature of documentary photography as it relates to the proliferation of photographic images that come from the cell phones of average citizens in African villages, the streets of Tehran and the hills of West Virginia, and which are being used by media outlets to show the “reality” of conditions on the ground, azithromycin without prescription.
“Images abound, surely. Buy z pack online, There are tons of images being uploaded every day and they are hard to perhaps distinguish at times, especially when they are so decontextualized… it’s sort of like noise, cacophonous noise with no clarity,” she said, z pak chlamydia. “But documentary photography can produce a coherent story, a narrative structure with a progression of images that evokes deeper meaning, buy cheap zithromax. I very much welcome the accessibility of digital democracy and love that citizens are able to photograph their own experiences, but I think that professional documentary photography has an important role to play in modeling narrative story telling through visual images.”
The Magnum Foundation is closely associated with Magnum Photos, Z pak and pregnancy, the collective of independent photographers founded sixty years ago by such luminaries as Henri Cartier-Bresson. One of the priorities of the foundation is to make the extraordinary and growing archives of Magnum Photos more accessible to foundations, nonprofits and other social purpose organizations.
Meiselas and I talked at length about how BE SEEN differs from the growing number of stock photo services available on the internet. “BE SEEN is not a ‘click & buy’ process, zithromax 1g, we actually want to talk to you and find out what you are trying to accomplish, think about what kinds of images are available in the archive and work with you to find the right images.” And, Azithromycin 1000 mg, while service is one of the important differences, anyone can browse the Magnum Photos archives online unassisted.
Having used many of the stock photography services in my work as a director of communications, I was very curious to see the difference for myself. As an experiment, z pak pneumonia, I did a search on “religion” at Magnum Photos and then at iStockphoto.com. Buy cheap zithromax, The resulting images told me everything I needed to know and definitely supported Meiselas’s case.
The stock photos are staged and clichéd. They are Anglo-centric and explore very little of the unknown. The Magnum Photos, 250 mg zithromax, on the other hand, are visually stunning. They have texture and extraordinary vibrance. The variety of subject matter that came up on my Magnum search was vast and fascinating. Each image seemed to tell a singular story that might lead to other related images that would tell a fuller story, and they made me want to learn more about the subjects in the photos, azithromycin zithromax.
Magnum Foundation has attracted supporters like Open Society Institute and The Atlantic Philanthropies, but still, Buy zithromax uk, there are many who are not yet aware of the state of independent documentary photography or what this kind of photography can accomplish for social purpose organizations. Meiselas’s metaphor of “noise” versus “clarity” got me thinking about a parallel with foundation support for public radio. It seems to me that Magnum is to stock photography what National Public Radio is to talk radio. Magnum and NPR both strive to demonstrate that investing in excellence produces insights and discoveries that commercial sources rarely do.
One of the Magnum Foundation’s most immediate objectives is simply to have more foundations and nonprofits know that the work of its photographers is available. So check out the Magnum Photos archive. And think about whether or not pairing with a documentary photographer through Magnum Foundation might be a productive way of developing images that powerfully tell your organization’s story.
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Last week I had the pleasure of attending a panel discussion at The Atlantic Philanthropies on “The Historic Passage of Health Care Reform in the United States: How Did We Get There and What Lies Ahead?” Levaquin 750 mg tablets, It was a valuable learning experience and insights came from both the featured speakers and the participants in the audience Q&A.
Before going into the substance of the discussion, it should be noted that this was the very first event held in Atlantic’s new conference center in Tribeca. Atlantic has promised to make the space available for the use of its grantees and partners. Levaquin 5 mg, So if you are planning an event in New York City and have a relationship with Atlantic, keep that space in mind.
The panel was comprised of E.J. Dionne, what is levaquin 500 mg prescribed for, columnist for The Washington Post, Judy Feder, Levaquin 5, Professor of Public Policy at Georgetown University and Senior Fellow at Center for American Progress, and Richard Kirsch, National Campaign Manager of Health Care for America NOW.
Moderator Marcia Smith started off the discussion by asking the panel to reflect on what had been learned in the process of watching health care reform efforts unfold, levaquin 750 mg tablets.
Richard Kirsch began by saying that his organization had functioned as a “midwife” to the birth of reform legislation and helped make it happen by telling the stories of people and how they were being adversely effected by the system, levaquin 750 mg sinus infection. And, they worked to get large numbers of legislators to sign onto their stated principles. Levaquin tablets 750 mg, He said his main take-away was that they “had made grassroots and net-roots the basis of their work – and that’s what works.” He added later that bringing together the largest possible coalition of progressive organizations to advocate for reform had been essential and that “you could never win health care from inside the beltway.”
Judy Feder said that she had several take-aways. One was that a major challenge in the process of getting to reform success was convincing those who already have health care coverage that reform was indeed in their best interest, “and that has yet to be done, really.” Another lesson is that legislators will respond to the message that “you have more to lose from allowing the status quo than in taking action.” And also that “every progressive fight is going to require absolutely 100% effort because the margin of victory is for the foreseeable future going to be so very close.”
E.J. Dionne said that he came away thinking the lesson is simply to “keep comin’ at ‘em!” You have to have patience and hang in there in the fight, buy cheap levofloxacin, you need to have a “formula ready” to start with, but accept that there will be some defeats along the way, Levaquin 150 mg, and keep on going. Levaquin 750 mg tablets, He added later that there is something to keep in mind about polling on health care and that is that “most people in polls say they are happy with their health care insurance because at the time they are being polled they aren’t experiencing any health crisis that requires them to deal with their insurance companies, aren’t being denied coverage or having to put out large outlays. Wait until they aren’t healthy, then the polling results would be different!”
As the conversation unfolded, Judy Feeder reflected on the significance of what was passed, levaquin 1000 mg. “What we passed was a national commitment to make sure everyone is insured, we expanded Medicaid, Cost of levaquin 500 mg, and we set a floor of coverage for everyone with subsidies. AND, we have established a public system for long-term care – that’s HUGE!”
The discussion then moved toward “what next” and Feder said, “the opponents of reform are not going away, azithromycin 500 mg chlamydia, so we really need to deliver on implementation.
She said cost containment remains the most challenging thing that hasn’t really addressed. “For one thing, Levaquin 750 mg lawsuit, Medicare needs to become a more effective player to force cost containment, and then the rest of the system will follow.” She also noted that for people who previously had health insurance coverage, premiums are going to keep going to go up, and since the Obama Administration now “owns” health care in America, levaquin 500 mg price, they better do something to address that. Additionally, she said actually enrolling people in the plans will be a challenge, since things will be different from state to state, levaquin 750 mg tablets. And yet, Levaquin 250mg, having the federal government engage in aggressive enrollment efforts while simultaneously avoiding the perception of “federalizing” health care is very important. She also warned that “we didn’t get enough money in the legislation for the subsidies, and that’s going to be a big problem.”
E.J. Dionne said that he is hearing a lot of Republican strategists advising their ranks to “stand down” from opposing health care reform now because they aren’t really able to identify particular pieces of the legislation that people want to repeal (except the mandates and the taxes, levaquin 500 mg dosage, which are basically the keys to sustaining the popular aspects of the legislation).
Richard Kirsch said that, Levaquin 500 mg uses, even after the passage of the legislation, his organization will continue its campaign to highlight the injustices and bad practices of the insurance industry because it is important in the continuing fight for improving the system.
One audience member asked what was being done about the $50 million campaign of the insurance industry to undermine reforms. Judy Feder said it is essential to engage now on cost containment. Another participant asked a related question about whether or not we were ever going to move away from the fee-for-service model of health care delivery that does so much to maximize payments rather than improve care. Richard Kirsch said that Massachusetts is now the place to watch for debate on cost containment. He said, levaquin 750 mg iv, “Everyone agrees that the delivery system reforms need to happen, but the challenge is fighting the entrenched special interests.” There are many possible ways to go about cost containment, What is levaquin 750 mg used for, price controls, benefits limits, changing the payment/delivery system. “We know the pharmaceutical companies, the doctors and others in the healthcare delivery system will fight against cost containment, levofloxacin 500, but we need to figure out who has an interest in cost containment and bring them together to fight for it. Obviously employers, business coalitions, Levaquin 750 mg price, taxpayers associations, municipalities, states all have an interest in cost containment. We need to broaden our thinking about who else has an interest in cost containment and organize them.”
As the session drew to a close, E.J, levaquin 50 mg. Dionne provided a bit of philosophical advice to progressives for future efforts based on the lessons of health care reform: “In every fight, you need both patience and impatience. But you need them in different measures at different points in the struggle. I wish I had a secret formula for when and how much.”
The Atlantic Philanthropies has said that it will post video of the session to its site. We’ll post a link here when one is available.
The link is now live at: http://www.atlanticphilanthropies.org/atlantic-events.
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Buy cephalexin without prescription, The economy may be hobbling along still, but Public Policy Communicators NYC is hitting its stride. Thanks to the Ford Foundation hosting our bi-monthly brown-bag lunch meetings, we have a beautiful central gathering place and our meetings are bringing out dozens of amazingly smart, inquisitive communications professionals to explore the topics about which innovative people want to know more.
The survey results from our attending members at the last meeting in January (if you weren’t able to attend, cephalexin 500mg acne, Cephalexin 500 mg per capsule, you can check notes on the topic of “Using Low-Cost Multi-Media to Maximal Effect” here) revealed that New York’s nonprofit and foundation communication folks are most interested in learning more about “measuring effectiveness of communications efforts,” “communicating through the blogosphere, 500mg cephalexin, Apo cephalexin 500mg, ” and “what ‘branding’ really means for nonprofit/foundation organizations.” I am happy to report that we have lined up a spectacular lead-off speaker on the most popular topic, measuring effectiveness, cephalexin cap 500mg, Cephalexin monohydrate 500 mg, for our next round-table discussion.
So, cephalexin capsules 250 mg, Erythromycin for urinary tract infection, here is the information on the next PPC-NYC meeting:
What: Brown-bag lunch (that means bring your own lunch!)
When: Tuesday, March 9, levaquin for urinary tract infection, Cephalexin 500mg strep throat, 2010; 12:00 – 2:00 p.m.
(informal networking from 12:00-12:30, uses for cephalexin 500mg, Cephalexin 500mg and alcohol, program begins at 12:30)
Where: Ford Foundation, 320 East 43rd Street (between 1st & 2nd Ave), macrobid for urinary tract infection, Cephalexin 500mg pregnancy, New York, NY
Topic: Measuring the Effectiveness of Communications Efforts.
Edith Asibey of The Atlantic Philanthropies will lead off the discussion, cephalexin 500mg cap lup. Cephalexin 500mg alcohol, RSVP: Space is limited. Please let me know that you are coming by emailing me at mremaley at ppcnyc dot org
Edith Asibey has recently joined The Atlantic Philanthropies’ team as Communications Executive. Prior to Atlantic, Edith was the Principal of Asibey Consulting, cephalexin 500mg cap, Cephalexin 250 mg per capsule, a firm that helps nonprofits and grantmakers strengthen their strategic communications, advocacy and evaluation practices. In this role, ic cephalexin 500 mg, Cephalexin suspension 250, Edith provided consulting services, led numerous training workshops and developed practical tools available online at no cost. The latest of such tools is Are We There Yet: A Communications Evaluation Guide, produced in partnership with the Communications Network. Edith also co-authored Continuous Progress, a set of online tools for better advocacy through evaluation created with the Aspen Institute.
I would like to again thank the Ford Foundation – and especially PPC-NYC regular attendees Fiona Guthrie and Alfred Ironside -- for helping make this learning series happen. They’ve been exceptionally supportive and we are extremely grateful. Also, the Communications Network’s Bruce Trachtenberg has been essential to this organization’s success from the very beginning.
I hope to see you on March 9.
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