Archive for the ‘Traditional Media’ Category:
When Bruce Trachtenberg came to me soon after last year’s annual Communications Network conference in LA and asked if I might be interested in executing a national survey of foundation [...]
This is another in the series of joint posts with The Communications Network Buy zithromax online, . It originally appeared on that site.
The communications world has changed tremendously over the past five years. There’s no arguing that. But just how many ways has it changed for those of us in cause communications? Social media, the evolving newspaper industry, zithromax acne vulgaris, “net neutrality” issues, Azithromyacin, personalized technology and mobile devices everywhere are just a few innovations and developments that come to mind.
Fenton Communication's Chief Strategy Officer Lisa Witter has attempted to make sense of it all and delineate the major trends in a presentation titled “The New Normal: 12 Driving Forces in Communications.”
She has delivered this outline recently to groups such as the Skoll World Forum, the Conference Board, buy z pack online, the National Association of Social Work Deans and Directors and the Robert Wood Johnson Foundation, How to get zithromax without a prescription, and most recently she spoke to a large group of communications professionals at a gathering at Philanthropy New York.
While her presentation and its core concepts were developed for purposes unrelated to the Communications Network annual conference, it is quite a nice quirk of timeliness that her 12 Driving Forces are being disseminated just before our annual meeting that starts on Wednesday
Many of these 12 forces, azitromax, plus those on other people’s lists, Z pak antibiotics, will surely be discussed, dissected and debated at the conference.
The 12 Driving Forces Witter talked about had been identified through a scenario planning process lead by former MoveOn.org executive director Eli Pariser that drilled down on the question: “What is the future of media and how should cause communicators be preparing for the challenges and seizing the opportunities they present?” While the ideas she is presenting to audiences across the country come out of a learning process that occurred in Fall 2009, buy azithromycin without prescription, Witter is still refining and reorganizing the main points as the media world continues to see major shifts in short periods of time.
These are the most recent formulations of her 12 Driving Forces:
1, buy zithromax online. Zithromax 1 gram, Mobile: Internet Everywhere
2. Globalized Net
3. Information Overload and Curation
4, z pak diarrhea. Personalization and Filtering
5. Buy zithromax online, Broadcast to Bi/Multi-Directional
6. Zithromax vs amoxicillin, The end of journalism.
7. Fragmentation by Affiliation
8, azithromycin 500 mg. Convergence
9. Micro-Targeting and ROI Advertising
10, buy zithromax online. Zithromycin, Transparency as a Value
11. Feedback is Instant
12. Authenticity/Voice/Uniqueness as a Value
As with many macro-level analyses, z pak for bronchitis, the areas of exploration here are not news to anyone who closely follows communications issues. Z pak chlamydia, Rather, it is the thoughtful explanation of how things are changing and what are the implications for practitioners around each of these driving forces that really has salience. For example, it is not enough to know that consumers are using technological filters more and more to help manage the information coming at them, acne zithromax. Buy zithromax online, You have to know what filters they are using, how they work and how to design your communications to rise to the top. And it’s not enough to know that citizens are expecting greater transparency from all institutions, Azithromycin 1g, but exactly what that means for any foundation or nonprofit is different and requires a process of real soul searching delving into practical implications. Witter’s presentation was a great prompt for my thinking on these topics.
I want to share with you what Witter says all this means for “cause communicators.” I will be keeping these implications in mind as I discuss communications trends with my colleagues in LA later this week. She says that, while good storytelling will continue to be essential, z pak strep throat, how and where those stories are told and how they are passed along will change. She says that to take advantage of the media evolution, 1000 mg zithromax, you’ll need to develop these three new core competencies:
Content: Cause communicators must become their own media by creating original content that moves by being timely, emotion-driven and targeted. Broadcast on multiple media platforms where you can engage audiences directly. Be part of the conversation by sharing and “remixing” content by others.
Calculate: Take advantage of digital metrics and the social web to “listen” online to who’s talking about your issues and how they’re talking about them. Develop campaigns that join these conversations. Take risks, buy azithromycin no prescription, experiment and refine. Nurturing a culture of failure can lead to the best ideas.
Community: The media evolution has made it easier for people with the same passions to connect with each other. Your role is to help them find each other and mobilize a community around your cause. Z pak for strep throat, This means putting your supporters, not your organization, at the center of your communications. Catalyze ideas and encourage others to crowd-source and use their own creativity and networks to spread the word.
This is sage advice that communications professionals should take to heart and use to help their organizations navigate the new landscape. The 12 Driving Forces Witter has identified are important ones that we should all be thinking about as we evolve in our own communications work. It’s rough terrain out there. Better have as accurate a map as possible.
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750 mg levaquin, As the tectonic plates of the media landscape continue to shift beneath our feet, we will take a close look at what’s going on and how communications professional need to adapt. Vincent Stehle will lead off and moderate our discussion. We will also have several other colleagues who are focused on these issues in the room, including Free Press Campaign Director Timothy Karr, to provide insights and current research.
Several major recent developments that have contributed to the fracturing landscape will be the jumping off point for discussion. These include: the startling federal court ruling on “net neutrality” that may change how major media conglomerates package programming and freeze out competitors’ products; the release of The Knight Commission report “Informing Communities: Sustaining Democracy in the Digital Age;” the diminution of influence newspapers and TV journalism and related decline in resources available for news gathering; and the vast growth of information dissemination on social networking and news aggregation sites.
For communications professionals, levaquin 750 mg dosage, it may seem like the shaking ground is turning to quicksand. This conversation will help us figure out just what the terrain is and how to find solid ground. Levaquin 250mg, So, here is the summary information on the next PPC-NYC meeting:
What: Brown-bag lunch (that means bring your own lunch!)
When: Wednesday, May 12, azithromycin 500 mg chlamydia, 2010; 12:00 – 2:00 p.m. (informal networking from 12:00-12:30, Levaquin 500 mg dosage, program begins at 12:30)
Where: Ford Foundation, 320 East 43rd Street (between 1st & 2nd Ave), New York, levetiracetam 1000 mg, NY
Topic: Navigating the Shifting Media Landscape. Vincent Stehle will lead off the discussion. Levaquin 750 mg sinus infection, RSVP: Space is limited. Please let me know that you are coming by emailing me at mremaley at ppcnyc dot org
Vincent Stehle is a consultant to the John S. and James L, 750 mg levaquin. Knight Foundation. He was, levofloxacin 500, from 1998 to 2009, Levaquin 5, the Program Director for Nonprofit Sector Support at the Surdna Foundation, a family foundation based in New York City with assets approaching $700 million. The Nonprofit Sector Support Program focused on strengthening the policy and advocacy role of nonprofits, levaquin 500mg uses, their internal management, Levaquin 750 mg lawsuit, and their ability to adapt to changing political, economic, and technological environments, what is levaquin 500 mg prescribed for. Under his direction, Levofloxacin 750, the NPS program became a leading force in support of nonprofit technology and public and independent media and spearheaded the practice of social enterprise and other new funding strategies for nonprofits. 750 mg levaquin, Before coming to Surdna, Stehle worked for ten years as a reporter for the Chronicle of Philanthropy, where he covered a broad range of policy and management issues for the nonprofit sector. He has also written extensively for other publications, including The Washington Post, levaquin 1000 mg, The Nation, Levaquin 500 mg iv, and Symphony Magazine. Stehle has served as Chairperson of Philanthropy New York (formerly the New York Regional Association of Grantmakers) and on the governing boards of YouthNoise, VolunteerMatch, levaquin 50 mg, and the Nonprofit Technology Network (NTEN). Levaquin 500 mg and alcohol, Currently he is a columnist for the Chronicle of Philanthropy and serves on the board of Grantmakers in Film and Electronic Media.
Timothy Karr oversees all Free Press campaigns and online outreach efforts, including SavetheInternet.com and its work on public broadcasting, buy levaquin 500 mg, propaganda, Levaquin 250, and journalism. Before joining Free Press, Tim served as executive director of MediaChannel.org and vice president of Globalvision New Media and the Globalvision News Network, levaquin 750 mg price. He has also worked extensively as an editor, Levaquin 5 mg, reporter and photojournalist for the Associated Press, Time Inc., New York Times and Australia Consolidated Press. Tim critiques, analyzes and reports on media and media policy for the Huffington Post and on his personal blog, MediaCitizen.
We hope to see you on May 12.
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There are a couple of things I really like about a recent item The New York Times' Claire Cain Miller wrote about "Getting the Most Out of Twitter Levaquin 500 mg tablet, ." The first is that she described Twitter in a similar fashion as I have often been lately. Levaquin 500 mg price, She says of Twitter, "At its best, levaquin 500 mg iv, Levofloxacin 500, the social medium is a perpetual, personalized news service about topics of your choosing... filtered and served to you by people who care a lot about what you care a lot about." The second is that she gives good, levaquin 5, Levaquin 5 mg, concrete advice on how to use Twitter as a news service. She talks primarily about how to use it to receive news, levaquin 750 mg uses, Levaquin 500mg uses, but there are important lessons in it for the nonprofit or foundation that seeks to use Twitter as a news distribution channel. The overall themes of the piece are very much in line with my thinking about Twitter being the replacement for wire services, what is levaquin 750 mg used for, Levofloxacin 750, only this wire service is free and people can select to receive just the kind of news they want. Twitter poses special challenges in getting people to subscribe to your news feed, levaquin 250mg, Cost of levaquin 500 mg, but at least it isn't just some fax going to a newsroom that ends up in the trash.
Miller has broken up her advice into topic areas: "A Custom News Feed," "Check Your Lists," "Attend a Conference, Virtually," "What's Around You Right Now," and "Ask Questions." Each section has at least one good piece advice for the information consumer and a key understanding for the information distributor, levaquin 500 mg tablet. Check out the piece, buy levaquin 500 mg. Levaquin 750 mg dosage, By the way, don't you love that little graphic I made of the Twitter birdie eating the Times, levaquin 500 mg uses. Levaquin 150 mg, ha ha. Old media getting eaten by new media, levaquin tablets 750 mg. Levaquin 500 mg cost, That laugh just never gets old, does it, levaquin 250 mg. Levaquin 1000 mg. Levaquin 5 mg.
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Cephalexin 250mg, So much of U.S. social policy is based on the idea that our nation is better when each of our citizens has more money. In our government's orientation, cephalexin suspension 250, it is the accumulation of capital that produces both individual happiness and community harmony. Uses of cephalexin 500mg, And yet countless studies have documented the fact that income -- once an individual surpasses poverty-level wages -- has no impact on happiness whatsoever. And yet so much of what our government attempts to do is based on increasing incomes rather than improving the conditions that do produce happiness: health, education, cephalexin 500mg and alcohol, community connectedness, Cephalexin 500 mg for sinus infection, etc.
A new book by Derek Bok and published by Princeton University Press, "The Politics of Happiness: What Government Can Learn from the New Research on Well-Being" is going on the very top of my "to read" list, cephalexin 250mg. This is a brief description from the publisher:
During the past forty years, thousands of studies have been carried out on the subject of happiness, 500mg cephalexin. Some have explored the levels of happiness or dissatisfaction associated with typical daily activities, Ic cephalexin 500 mg, such as working, seeing friends, or doing household chores, cephalexin 500mg pregnancy. Others have tried to determine the extent to which income, Macrobid for urinary tract infection, family, religion, and other factors are associated with the satisfaction people feel about their lives, uses for cephalexin 500mg. The Gallup organization has begun conducting global surveys of happiness, Levaquin for urinary tract infection, and several countries are considering publishing periodic reports on the growth or decline of happiness among their people. Cephalexin 250mg, One nation, tiny Bhutan, has actually made "Gross National Happiness" the central aim of its domestic policy. How might happiness research affect government policy in the United States--and beyond. In The Politics of Happiness, what does cephalexin 500mg treat, former Harvard president Derek Bok examines how governments could use happiness research in a variety of policy areas to increase well-being and improve the quality of life for all their citizens.
Bok first describes the principal findings of happiness researchers. Cephalexin 500mg alcohol, He considers how reliable the results appear to be and whether they deserve to be taken into account in devising government policies. Recognizing both the strengths and weaknesses of happiness research, Bok looks at the policy implications for economic growth, cephalexin 500mg cap lup, equality, Cephalexin 500mg strep throat, retirement, unemployment, health care, apo cephalexin 500mg, mental illness, Uses of cephalexin 500mg, family programs, education, and government quality, cephalexin 500 mg for sinus infection, among other subjects. Timely and incisive, The Politics of Happiness sheds light on what makes people happy and the vital role government policy could play in fostering satisfaction and well-being.
The New York Times gave the book a review this past weekend, and while the review is worth reading, I discount most of its negative commentary, cephalexin 250mg. Cephalexin 500mg uses, The reviewer, Alan Wolfe, seems hostile to the entire field of behavioral economics and makes several poorly founded arguments against the book's themes, what does cephalexin 500mg treat. For one, Cephalexin 500 mg uses, he questions whether it is the role of government to attempt to maximize happiness. My counter argument is that government has no greater mandate to maximize family income, and yet it has been attempting to do just that in a thousand different ways. Governments make value choices. Cephalexin 250mg, Why not place value on happiness. Wolfe also implies that the theories and findings produced by the larger field of behavioral economics are not really trustworthy. To counter that incorrect assertion I can only say that the field is growing in respect and voluminous documentation because hundreds of respected academics are contributing a great deal of time, resources and intellectual capital into proving its merit. There is more than 30 years of research showing that, indeed, often what we thought would make us happy actually does not, and more broadly in B.E. literature, that human beings are not the great rational, economically motivated people our government usually assumes them to be.
The NYTimes review does have enough key points from the book itself to convince me that it is worth buying and reading.
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Cephalexin for urinary tract infection, It is kind of surprising given the economy -- but very welcome nonetheless -- that two new journals have been launched recently that public policy communicators should consider checking out. Cephalexin cap 500mg, The first one that caught my eye is the Journal of New Organizing. The JNO is an online publication devoted to advancing effective organizing practices, cephalexin 500mg acne, 500mg cephalexin, leadership development and campaign innovation in the progressive community. It publishes original research, apo cephalexin 500mg, Cephalexin 250 mg per capsule, reporting and analysis of organizing practice and theory by practicioners, academics and expert observers, uses of cephalexin 500mg. Cephalexin capsules 250 mg, Founded in 2009, the Journal aims to advance public analysis, ic cephalexin 500 mg, Cephalexin 500 mg for sinus infection, actionable knowledge and transparent dialogue in the organizing space, from local community organizing to national campaigns to new media innovations, cephalexin 500 mg per capsule. The Journal encourages and solicits feedback, letters, article proposals and original submissions, cephalexin for urinary tract infection. Cephalexin 500mg and alcohol, The first edition has articles on:
- Socially Networking Your Data: An Obama Campaign Case Study
- Coalition Organizing on Campus: A Student Perspective
- Keeping Hope Alive: The Story of Obama's Neighborhood Teams Following Election Day
- Lessons Organizers Can Learn from the Military
The JNO looks to be an interesting read, looking beyond grassroots organizing to larger communications campaigns, cephalexin 500 mg uses. Cephalexin 500mg strep throat, Also new, and discussed in some detail on the Communications Network blog, cephalexin monohydrate 500 mg, Erythromycin for urinary tract infection, is the The Foundation Review. TFR is the first peer-reviewed journal of philanthropy, cephalexin 500mg pregnancy, Cephalexin suspension 250, written by and for foundation staff and boards and those who work with them implementing programs. Its mission is to share evaluation results, cephalexin 500mg cap, Cephalexin 500mg uses, tools, and knowledge about the philanthropic sector in order to improve the practice of grantmaking, macrobid for urinary tract infection, yielding greater impact and innovation. It intends to provide rigorous research and writing, presented in an accessible style. Each issue of The Foundation Review provides peer-reviewed reports about grant programs including reports by foundations on their own work.
The Communications Network had this to say about TFR's most recent edition:
A recent example of this trend is the fact that The Foundation Review (TFR), which only began publishing a year ago to help improve foundation practices, has devoted its entire fourth -- and forthcoming -- issue to an exploration of the strategic use of communications within and among foundations....
I couldn't agree more with the observation that tools and how-to's still dominate our knowledge of communications practice. And that also suggests that we need to to do more to demonstrate what communications are helping foundations achieve. The more we can show, the more we can encourage wider adoption of and support for communications activities that add, and in measurable ways, to the work foundations do. As noted, there's already a lot of talk about harnessing the power of communications to advance philanthropy, and support for these efforts are coming from other quarters besides communications professionals who work for foundations.
If you check out either of these journals, please let me know what you think of them.
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Cephalexin 500mg information, The New York Times Magazine "On Language" column has a fun, yet serious, piece today on "Crash Blossoms" -- the common occurrence of changed meaning, double meaning, or ambiguity introduced to a headline when one edits out "unnecessary" words to reduce the word count. Uses for cephalexin 500mg, All the examples cited in the article like “Red Tape Holds Up New Bridge" and “Squad Helps Dog Bite Victim” makes for a delightful read, but the piece is also informative for those of us who are writing our own headlines for press releases, cephalexin 500mg uses, 500mg cephalexin, and trying to encapsulate our messages in 140 character Twitter posts.
The piece does a great job of explaining why the English language is particularly vulnerable to these "crash blossoms":
After encountering enough crash blossoms, cephalexin 500 mg for sinus infection, Cephalexin 500mg cap, you start to realize that English is especially prone to such ambiguities. Since English is weakly inflected (meaning that words are seldom explicitly modified to indicate their grammatical roles), cephalexin 500mg pregnancy, Cephalexin 500mg acne, many words can easily function as either noun or verb. And it just so happens that plural nouns and third-person-singular present-tense verbs are marked with the exact same suffix, cephalexin 250 mg per capsule, Levaquin for urinary tract infection, “-s.” In everyday spoken and written language, we can usually handle this sort of grammatical uncertainty because we have enough additional clues to make the right choices of interpretation, cephalexin cap 500mg. But headlines sweep away those little words — particularly articles, auxiliary verbs and forms of “to be” — robbing the reader of crucial context, cephalexin 500mg information. Cephalexin 500mg cap lup, If that A.P. headline had read “McDonald’s Fries Are the Holy Grail for Potato Farmers, cephalexin monohydrate 500 mg, Cephalexin suspension 250, ” there would have been no crash blossom for our enjoyment.
Communications professionals write lots of headlines for press releases and other tools where we have to compress our language. So the possibility of creating a potentially embarrassing "crash blossom" when we are shortening phrases is something we need to be vigilant against (although I suppose it could be a brilliant strategy for getting attention, erythromycin for urinary tract infection, Apo cephalexin 500mg, if done just perfectly). It's all very funny when it happens to others, cephalexin capsules 250 mg, Uses of cephalexin 500mg, not so funny when 1,000 tweeters re-tweet your embarrassing mistake, cephalexin 500mg alcohol. What does cephalexin 500mg treat. Macrobid for urinary tract infection.
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Cephalexin 500 mg capsule, In a lead story in the business section today, The New York Times takes a somewhat cursory, but notable look at the growing number of nonprofit and foundation funded news gathering organizations whose stories are being picked up by major, respected publications like The Washington Post and the Times itself. You can read the full article here, cephalexin 250 mg per capsule. Cephalexin 500mg uses, The piece, written by RICHARD PÉREZ-PEÑA, ic cephalexin 500 mg, Cephalexin suspension 250, is generally neutral on the potential positive or negative impacts of this trend for the public. It names some of the most high profile new players -- ProPublica (a member of PPC-NYC), erythromycin for urinary tract infection, Uses of cephalexin 500mg, Global Post, Politico, what does cephalexin 500mg treat, Apo cephalexin 500mg, Kaiser Health News, The Fiscal Times and the Chicago News Cooperative -- and puts the outsourcing of news gathering in a bit of historical perspective, 500mg cephalexin. Cephalexin monohydrate 500 mg, It raises only one example -- the Bush Administration producing its own "news" to try to manipulate Medicare debate -- of the potential negative ramifications the trend. The analysts cited in the piece mostly states the obvious: that the "respected" newspapers and its readers need to be aware of any potential agenda of the news producing source and take that agenda into account, cephalexin 500 mg capsule.
What the piece fails to notice is that most of the new nonprofit news producers are unlike the generalist syndicates of the past like Associated Press and Reuters that were in the business to make money, cephalexin 500mg cap. Apo cephalexin 500mg, Instead, most of the new news syndicates have been created because of a perceived inadequacy of the current news coverage of specific topics or geographic locations, ic cephalexin 500 mg. Cephalexin 500mg alcohol, THIS is the real trend. News syndicates have been around forever and large news organizations have always relied on them and freelancers, cephalexin 500 mg for sinus infection. Cephalexin 500 mg capsule, But the fact that nonprofits and foundations who want to see better coverage and more public attention to their issues are taking more control and creating their own news. Cephalexin cap 500mg, That's the news here.
These are some of the key points the author makes that should be noted:
“There are more pressures than ever to acquire content from outside sources, levaquin for urinary tract infection, 500mg cephalexin, and there are going to be even more going forward,” said Alan D, cephalexin 250 mg per capsule. Uses for cephalexin 500mg, Mutter, a media consultant and former newspaper editor who blogs about the news business. That means that despite declining resources, newsrooms, he said, “have to get better at due diligence in terms of who this provider is,” and at explaining it to their audiences.
“We went through a corporate era, and with more media fragmentation, maybe we’re going back to a stage when individual owners are really more in charge,” said Philip S. Balboni, president and chief executive of Global Post. For an established news organization, “there is, of course, a greater danger when you outsource than when it is fully within your control,” he said, and it will become more important than ever “to be very careful about who you use and to monitor the content that you use.”
Read the article. More and more foundations are taking on a "news production" role and I am pretty sure this is a topic we should explore at a PPC lunch session soon.
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I am a huge fan of The New York Times and its Sunday Magazine’s annual “Year in Ideas” issue. I look forward to it every year and spend hours reading [...]