Archive for the ‘Innovative Marketing’ Category:
What Actually Works in Storytelling
The Communications Network has a useful new post titled “Some Good News About Telling Good News” that looks at new research on what are the messages that truly resonate with [...]
The View from Here: Zilch
This is another in an ongoing series of posts in partnership with The Communications Network. It originally appeared on that site.
I have been to more book parties over the [...]
Kristoff: Do-Gooders Usually Have Catastrophic Marketing Skills
I’m trying to look past Nicholas Kristoff’s little slam against the communications skills of the nonprofit world — which, of course, I feel is not really fair and accurate considering [...]
Not Done on Health Reform: Communications Crucial in Next Steps
Today’s signing of the Affordable Health Care Act for America will, I believe, be one of the most important moments in the history of our nation’s efforts to provide a [...]
What Communicators Can Learn from Lady Gaga
You know we always like to mix it up at PPC-NYC. We’re serious about public policy, but we also keep our eyes and ears trained on pop culture and stay [...]
Starting to Think about Measuring Results
PPC-NYC members chose the topic “Measuring the Effectiveness of Communications Efforts” to explore at the next lunch session in March. We’re still working on locking down the date and lead-off [...]
What We Learned: Low-Cost Multi-Media
The January 2010 meeting of Public Policy Communicators NYC at the Ford Foundation had a great turn-out. As always, we started with half hour of informal networking meet-n-greet, and I [...]
If you’re going to Facebook for your organization…
For many nonprofits and foundations, Facebook may well be the wrong social media into which one might invest time and resources. But for some organizations that need to connect to [...]
NYTimes “Year in Ideas” Disappoints
I am a huge fan of The New York Times and its Sunday Magazine’s annual “Year in Ideas” issue. I look forward to it every year and spend hours reading [...]
The Utility of a Year-End Recap
In her latest blog posting, Nancy Schwartz of Getting Attention! does a recap of her blog’s five most popular articles over the course of 2009. Smart move on Schwartz’s part, [...]