Having read the report “ Z pac, Talking to Ourselves. A Critical Look at Annual Reports in Foundation Communications, z pak tri pak, Buy zithromax in canada, ” and helped create its companion discussion site WhyAnnualReports.org, I didn’t really think I would pick up any new insights when I joined in on a webinar covering the same topic, buy zithromax online without prescription. Order azithromycin online, I was sure wrong about that.
In case you missed it, zithromax over the counter, Zithromycin, you can hear and see playback of the Communications Network hosted webinar at: http://bit.ly/gL1u7A
Moderated by the always astute Andy Goodman, the discussion produced several new pieces of quality thinking that helped me crystallize my own opinions about foundation communications, zithromax 200 mg. Buy zithromax no prescription, With dozens of fellow foundation communicators participating in the webinar, there was a considerable amount of diverse thinking about annual reports contributed, where can i buy zithromax without a prescription.
The report’s creators Mark Sedway of Philanthropy Awareness Initiative and Mary Green of Williams Group first presented the core findings and conclusions in the report, which painted a rather unflattering picture of the annual report’s ability to reach engaged citizens, z pac. 250 mg zithromax, Reacting to the research report’s findings, Goodman said, z pak diarrhea, Buy zithromax without prescription, “If a grantee came to a foundation with a plan for a communications project and said, ‘This one piece of outreach is going to do all these things, zithromax 1 gram, Zithromax 500 mg, we’re not going to actually measure whether or not it does them, and we’ve already heard from the people we’re trying to reach out to that they don’t pay attention to it, z pak dosing, How to get zithromax without a prescription, ’ I couldn’t imagine that a foundation would actually fund that project.”
The fulsome discussion that followed had many points of view, including those who are still strong believers in the worth of annual reports and those who are adapting them to the web with more interactive features, buy zithromax online worldwide. Order zithromax online without prescription, I was particularly interested to hear from Charity Perkins of The Duke Endowment who talked about her experience. She had been at the 2008 Communications Network Annual Conference when this topic was discussed and at that time stood up then to say that, buy zithromax 250mg, Z pak 1, regardless of her feelings or any facts on the matter, she believed her foundation would continue to publish an annual report until after the trustees were dead and gone. But, when she brought the information on the questionable efficacy of annual reports back to her foundation in 2008, her trustees actually decided to do something different. Since then, they have been doing a considerably downscaled print report and have created a great annual report micro-site online with imbedded video and a report delivered verbally by the president and board chair. Z pac, It was great to hear that, when foundation leaders were presented with the current thinking on annual reports, at least one foundation made a big change.
Apparently, that foundation wasn’t the only one.
At the end of the call, the webinar leaders presented a screen where participants could register whether or not their foundations planned to produce another annual report. The results:
Would your organization be willing to end production of printed annual reports?
Already Have: 31 %
Yes: 24%
No: 22%
It Depends: 22%
That stands in stark contrast to what people seemed to be thinking just two years ago when a survey of Communications Network members revealed that 90% expected to continue producing annual reports (21% saying they expected to continue producing them but spending less and 69% saying they expected to continue producing them and spending the same), 8% said they expected to produce an annual report in only an online format and just 3% said they did not expect to produce another annual report.
Admittedly, the quick-survey sample from the webinar is not an exact match with the full membership survey sample of 2008. Still, the webinar’s informal poll results seem to match what I’m hearing from my foundation colleagues across the country.
Is the foundation annual report dying a slow death.
Tell your fellow communicators what you think by going to the Share Your Thoughts section at the bottom of the WhyAnnualReports.org home page.
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About Michael Hamill Remaley
Michael Hamill Remaley is Vice President, Communications & Public Policy at Philanthropy New York and President of HAMILL REMALEY breakthrough communications. Previously, he was Director of Communications at the Russell Sage Foundation and prior to that was Vice President and Director of Communications at Public Agenda. He has held a variety of positions at organizations such as The Harwood Institute for Public Innovation, The Pew Charitable Trusts, TCC Group and the Center for Social Policy and Community Development.
At my previous job, I took the luxurious annual report budget and merged it into the rather stingy periodical budget – with the board’s approval. We ended up with a much stronger, more frequent periodical – with the annual report being imbedded as a section of one of the issues each year (using periodical stock instead of expensive annual report-caliber stock) – with a much wider reach than it would have had under the old structure.
At my current job, I have reduced the number of printed reports to 1/6 of the customary print run; and we now send out a postcard pointing our constituents to the full report on our website. I am working on convincing the powers that be that we need not print the report at all in 2011 – but still send out postcards. Furthermore, I’m changing the concept from an “annual” report to a “director’s report.” That way, it really doesn’t have to be an annual publication. Instead it will come out when we actually have something meaningful to say, which could be more or less frequent than annually.