Where can i buy zithromax, There was a time when almost all foundations simply made grants to social services, the arts and other community improvement efforts and avoided direct involvement in public policy. Those days are long gone.
Many of the most well-known foundations are flexing their muscles and attempting to influence policy in myriad ways – from producing health news that increases understanding of necessary system reforms to supporting cross-agency communication and coordination to improve metropolitan land-use policies and practice. Aggressive and innovative communications are central to the strategies employed by these increasingly influential foundations, zithromax 250 mg.
How do the foundations most highly-identified with public policy work use communications to advance their efforts and what can the rest of us learn from their experiences. Azithromycin 1g, That is the subject of a new discussion paper from the University of Southern California’s Center on Philanthropy and Public Policy, “The Communications Supercharge: How Foundations are Using Communications to Boost Policy Engagement.”
The discussion paper is relatively short and straightforward with important insights, so it is definitely recommended reading, buy zithromax no prescription. To my mind, its most important contribution is its breakdown of the varied ways in which communications practice is employed, which helps the reader think more clearly about one’s own efforts and the possibilities for more innovative communications practice, where can i buy zithromax.
The discussion paper looks first at practices within grantmaking programs that support communications efforts of grantees and then at practices that build the communications prowess of the foundations themselves, Buy azithromycin zithromax, and which constitute the more direct efforts to use communications to influence public policy. And really, it is this second area that is new to most foundations, zithromax azithromycin 500mg.
Here is how “Supercharge” breaks it down (the discussion paper includes fuller explanations and concrete examples):
Five Strategies to Boost Policy Impact within the Grantmaking Work of the Foundation
- Build communications support into the budget for a larger program. Buy zithromax single dose, - Give grants or contracts specifically for communications. Where can i buy zithromax, - Provide expert consulting support to grantees, beyond the grant.
- Offer communications capacity-building to grantees.
- Train program officers on communications, buy zithromax in canada.
Five Strategies Beyond the Grant Program to Boost Policy Impact
- Sponsor convenings. Z pak dose, - Do direct media outreach.
- Use the CEO’s bully pulpit, where can i buy zithromax.
- Establish communications departments within the foundations.(In my opinion, this one is actually mislabeled based on the explanation and examples, zithromax tri pak dosing. What they really mean is establishing a media production unit within the foundation.)
- Build a cause brand. Z pak antibiotics, I talked with Marcia Sharp, the discussion paper author and Principal of Millennium Communications Group, about what the discussion paper’s research means for the field of philanthropy. “One thing to realize, zithromax and acne,” Sharp said, Z pak tripak, “is that when we look at the sum total of a foundation’s communications efforts, we should be looking at both the efforts of the communications department itself and the communications efforts supported through grantmaking programs. I would love to see a full accounting that tallies all of that.”
The name of the discussion paper came from a quote from one of the 18 communications leaders interviewed in the research: “My focus is transitioning… to the larger strategic communications needs of the program areas and the foundation, buy generic zithromax online, and asking the question: how does communications really supercharge what we are doing?” As discussion papers are designed to do, Buy zithromax 500mg, this one is best at helping the reader ask questions of one’s own practice rather than laying out any sort of definitive roadmap to public policy impact. Where can i buy zithromax, I asked Sharp what she thought was the most surprising finding produced by the research. She said it was fascinating that even these foundations that were trying to use communications in innovative ways to impact public policy were operating with such small numbers of communications staff relative to the size of the budgets involved. The paper itself discusses that topic in broad strokes and identifies the qualities that communications directors say are essential for communications staff working in foundations today – and it’s a pretty long list.
Toward the end of my conversation with Sharp, azithromicin, I wondered aloud, Azithromycin 500 mg, “As foundations become more aggressive and sophisticated in their public policy communications efforts, producing reports, convening panels, azithromyacin, creating multi-media that influences public action, Buy z pack, is there really any difference between these kinds of foundations and what we generally think of as think tanks?”
Sharp says that, while drawing that line of connection is an interesting area for discussion, foundations will always be different from think tanks because they are not just producing reports and trying to influence public policy, azithromycin 250 mg, they are also using their resources to support programs that are making a huge difference in communities. Z pak diarrhea, As foundations like The Pew Charitable Trusts morph into operating foundations that dedicate most of their resources to influencing public policy, I’m not sure if the distinction holds. If foundations become spectacularly effective communicators impacting public policy, are they then essentially endowed think tanks that happen to also fund some direct-service programs.
“The Communications Supercharge” is a thought-provoking discussion paper on several dimensions. Read it and consider whether or not “supercharging” your communications work is right for your organization.
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