You know we always like to mix it up at PPC-NYC. We’re serious about public policy, but we also keep our eyes and ears trained on pop culture and stay open to learning from all places. A big shout out to PPC member John deBary for alerting me to this insightful post at Church of the Customer blog titled “Loyalty Lessons from Lady Gaga.” Any nonprofit or foundation that aims to build constituency support and loyalty ought to take a look at this and think about how to apply to their own situation.
The lessons are pretty basic (like giving your “fans” or constituencies a name that makes them feel special, developing shared symbols, and making your members feel like they are part of something bigger than just the organization itself). But as I read the piece, I started thinking more about how I could apply the ideas to the organizations I work with.
And remember PPCers, when it comes to building loyalty and support among members and fans, it’s all about the LOVEGAME.
About Michael Hamill Remaley
Michael Hamill Remaley is the President of Hamill Remaley Communications. Previously, he was Director of Communications at the Russell Sage Foundation and Prior to that was Vice President and Director of Communications at Public Agenda. He has held a variety of positions at organizations such as The Harwood Institute for Public Innovation, The Pew Charitable Trusts, TCC Group and the Center for Social Policy and Community Development.