The January 2010 meeting of Public Policy Communicators focused on how to make the most of low-cost multi-media, and a large portion of that discussion focussed on video — how to create it, but also how to make sure your constituencies actually see it and share it with others. We had many more questions than answers, but the conversation was a great starting point and we learned a lot.
The folks at NTEN know a great deal about this topic and they have a blog posing I want to share with you. The post is titled “Help! I Need Video! (How to Deal with the Question ‘Why Aren’t We Getting 1,000,000 Views?’)” The post, written by Pathfinder International’s Jamie-Alexis Fowler, is much more insightful and on-target than the rambling title indicates. It includes a list of questions you should ask yourself about hosting, audience targeting, resources to invest, etc. It is a pretty quick read and insightful.
Also at NTEN, in a separate post, there is a notice about the 4th Annual DoGooder Nonprofit Video Awards. So if you’re already producing video, you might want to check that out, too.
About Michael Hamill Remaley
Michael Hamill Remaley is the President of Hamill Remaley Communications. Previously, he was Director of Communications at the Russell Sage Foundation and Prior to that was Vice President and Director of Communications at Public Agenda. He has held a variety of positions at organizations such as The Harwood Institute for Public Innovation, The Pew Charitable Trusts, TCC Group and the Center for Social Policy and Community Development.