If you are a nonprofit communications professional, one of your most important messages of the year may be the year-end donations appeal. If you’ve been procrastinating or your appeal is just about to go out, there are lots of folks out there giving advice on what to do and how to do it. One quick and very useful blog posting I’d like to recommend is by Network for Good’s Katya Andersen, who normally blogs at Getting to the Point blog, but whose advice on year-end appeals is guest-blogged here on Social Media 4 Nonprofits.
Check out the blog link above for more details, but the 4 key essentials Katya puts forward:
1. Strike now and again at the last minute.
2. Craft a great ask.
3. Make sure your donate form is in perfect working order.
4. Receipt and thank quickly and gracefully.
She fills in the detail, so check out what she has to say. And get going!!! The most donations come on December 30 and 31!
About Michael Hamill Remaley
Michael Hamill Remaley is the President of Hamill Remaley Communications. Previously, he was Director of Communications at the Russell Sage Foundation and Prior to that was Vice President and Director of Communications at Public Agenda. He has held a variety of positions at organizations such as The Harwood Institute for Public Innovation, The Pew Charitable Trusts, TCC Group and the Center for Social Policy and Community Development.